All Summaries

All Summaries

 
What Color Is Your Parachute? Bolles, Richard N. Ten Speed Press , 2004 Business Strategy

The best-selling job-hunter's bible for decades, this indispensable resource is a complete handbook for people who are on a quest to find their mission in life, or...

 
 
Nice Girls Don't Get the Corner Office Frankel, Lois P. Warner Books Inc , 2004 Business Strategy, Personal Growth

Quit being a girl. Unlearn the things you were taught with during early childhood about being overly nice. Being polite, soft-spoken,...

 
 
Your Inner Edge Lambert, Charles Trafford Publishing , 2003 Personal Growth

The author contends that personal training and coaching can help individuals to gain the "edge" required for them to excel. As other success-minded professionals avail of the services of personal trainers and coaches...

 
 
The Richest Man in Babylon Clason, George S. Signet/New American Library , 2004 Economics & Finance

This "book of cures for lean purses" is a guide to financial understanding. It offers insights that will aid you acquire money, keep money and make...

 
 
Purple Cow Godin, Seth Portfolio , 2003 Business Strategy, Economics & Finance, Marketing

How do ideas spread? Why do some charities, movies, architects, politicians, potato chips and cars succeed, while others (just as good apparently)...

 
 
Brand Portfolio Strategy Aaker, David A. The Free Press , 2004 Customer Focus, Marketing

Many firms create a brand strategy in order to inject structure and discipline into their business, but they may end up creating confusion, because the portfolio they devise is disjointed. In Brand Portfolio Strategy,...

 
 
The 7 Habits of Highly Effective People Covey, Stephen R. The Free Press , 2004 Leadership, Major Works, Personal Growth

Today's complex and interdependent world is plagued by a myriad of common human challenges. These include fear, insecurity, blame, hopelessness, selfishness, conflict, personal stagnation, and a lack of life balance....

 
 
Revolutionize Your Customer Experience Shaw, Colin Palgrave MacMillian , 2005 Customer Focus, Marketing

Whether they know it or not, every company offers a customer experience. Those organizations focusing on providing an emotionally engaging customer experience are now those organizations differentiating themselves for...

 
 
Trading Up Silverstein, Michael J. | Fiske, Neil | Butman, John Penguin Publishing , 2003 Marketing

 “America’s middle-market consumers are Trading Up,” say Michael Silverstein and Neil Fiske—a cultural movement that has changed the landscape of the American brand. Trading Up...

 
 
The Wisdom of Crowds Surowiecki, James Doubleday , 2004 Innovation, Major Works

The idea that large groups of people are smarter than an elite few may be a surprise to many involved in decision making and problem solving, and can be a concept that is difficult to accept. The theory that groups are...

 
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