All Summaries

All Summaries

 
Measure of a Leader Daniels, Aubrey C. | Daniels, James E. McGraw-Hill , 2005 Human Resources, Leadership, Personal Growth

Most leadership guides today select the traits and techniques of individual successful leaders and then present them as universal truths that can be passed on to others aspiring to leadership. In Measure...

 
 
Satisfaction Denove, Chris | Power IV, James D. Portfolio , 2006 Customer Focus, Marketing

Denove and Power discuss customer satisfaction from A to Z, and they provide good information about what makes a consumer satisfied. They back their conclusions with compelling research taken from decades of customer...

 
 
The Likeability Factor Sanders, Tim Crown Publishers , 2005 Personal Growth
The Likeability Factor defines “likeability” as “an ability to create positive attitudes in other people through the delivery of emotional and physical benefits.” Regardless of a...
 
 
Managing Global Accounts Capon, Noel | Potter, Dave | Schindler, Fred South-Western Educational Publishing , 2006 Customer Focus, Global Business, Management

Managing a company’s global accounts is not the same as managing national accounts, and any business that tries to move from national to global accounts without careful consideration and planning is doomed to fail....

 
 
The 33 Strategies of War. Greene, Robert Viking (Penguin Group) , 2006 Leadership, Leadership Development

It has been a customary perception that peace-loving people triumph more in life. Few realize that this is the very idea that acts as a barrier to...

 
 
Brand Clout Flynn, Dennis C. Dennic C. Flynn, Cameo Publications, LLC , 2006 Change Management, Management, Marketing

In the fast paced world of 21st century economics, even change has changed. The only way to keep afloat these days is to truly abide by the old...

 
 
Strategy Moves Vasconcellos E Sá, Jorge A. Prentice Hall , 2005 Business Strategy, Marketing

This book lays down 14 strategies for competitive advantage - 6 attacks and 8 defenses, the success of which depends on mastering the rules of timing (when to perform each type of strategy); method (how to implement it...

 
 
Irrational Exuberance Shiller, Robert J. Princeton University Press , 2005 Economics & Finance, Marketing

This book is concerned with the behavior of speculative markets, human vulnerability to error, and the instability of the capitalist system. It tries...

 
 
Leaders - Start to Finish Bruce, Anne American Society for Training & Development , 2001 Business Strategy, Leadership, Management

Nowadays, leadership is not limited to the level of the senior managers. At every level in the career ladder, employees are expected to work towards this particular goal...

 
 
Tectonic Shift Sheth, Jagdish N. | Sisodia, Rajendra S. Sage Publications , 2006 Global Business, Innovation, Management

In The Commanding Heights (1998), Yergin and Stanislaw describe the historic forces that have prompted societies, worldwide, to reject government control of the dominant businesses and industries of...

 
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