All Summaries

All Summaries

 
Value-Added Selling Reilly, Tom McGraw-Hill , 2002 Management

"Value-added" is an exhaustive view and approach to selling which focuses on the total value of a product and not merely its price. It includes everything that goes into a product, including organizational efficiency,...

 
 
Brand Storm Murray, Will Will Murray, Prentice Hall , 2001 Customer Focus, Management, Marketing, Technology

The Internet is just the beginning of the Information Age, the gateway to the new Human economy. Brand Storm explores the future of business in a very...

 
 
The Lexus and the Olive Tree Friedman, Thomas L. Anchor Books , 2000 Global Business

Pulitzer Prize winning journalist Thomas L. Friedman, writes in his book, The Lexus and the Olive Tree, about the phenomenon of globalization and how it has instituted an international system that has...

 
 
Follow This Path Coffman, Curt | Gonzalez-Molina, Gabriel | Gopal, Ashok Warner Business Books , 2002 Leadership, Marketing

This book shows that the ultimate solution to reversing the current leadership trends of margin slashing, accounting trickery, and shareholder hoodwinking is to run an...

 
 
What Clients Love Beckwith, Harry Warner Books , 2003 Customer Focus

"From making a pitch to building a brand, designing a logo to closing the sale, this is a field guide to take with you to the front lines of today's business battles." From the best-selling author of the classic "...

 
 
Discover Your Sales Strengths Smith, Benson | Rutigliano, Tony Warner Business Books , 2003 Economics & Finance, Management, Marketing

A huge number of books have been written about sales and finding one's road to success in achieving exceptional sales performance. Like fresh-off-...

 
 
Investing In a Post-Enron World Jorion, Paul McGraw-Hill , 2003 Economics & Finance

The high-profile implosions of America's top corporations like Enron, and the questionable accounting methods of Arthur Andersen, forces investors to become wary of a company's ethical standards, and creates a need for...

 
 
Bargaining for Advantage Shell, Richard G. G. Richard Shell, Penguin Books , 2000 Business Strategy

This book is a guide to better negotiation practice, not a substitute for it. It will show that while negotiation is not a rocket science, it is not...

 
 
Management of the Absurd Farson, Richard Richard Farson , 1997 Leadership, Management

To understand basic human behavior and relations, we must first recognize that most often it is irrational, and we cannot simply answer leadership problems with trendy, simplistic formulas. This artfully written and...

 
 
How to Become A Rainmaker Fox, Jeffrey J. Hyperion , 2000 Management, Relationships

Inspired by Native American tradition, the Rainmaker is one who uses his power to bring rain to nourish crops that feed the tribe. In sales, a...

 
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