All Summaries

All Summaries

 
Your Marketing Sucks Mark Stevens Crown Business , 2003 Marketing

If every dollar that you spend on marketing isn't generating more than that amount, then your marketing sucks. You might as well throw away thousand-dollar bills in spending on marketing. So says author Mark Stevens,...

 
 
Sell Yourself Without Selling Your Soul Harrow, Susan Quill, HarperCollins , 2003 Marketing, Relationships

Speaking woman-to-woman, this book is the complete guide for anyone who needs to know the PR basics to promote her business. Susan Harrow, publicist,...

 
 
The One Minute Millionaire Hansen, Mark Victor | Allen, Robert G. Harmony Books , 2003 Economics & Finance

Imagine this: You receive a phone call from the estate of a long-lost relative. You have inherited a million dollars in cash!...

 
 
The Seven Deadly Skills Of Communicating Jay, Ros International Thomson Business Press , 1999 Communication, Management

Communication, as always, is one of the most important tools to make an organization productive and successful. Communicating with your co-employees,...

 
 
Authentic Leadership George, Bill Bill George, Jossey-Bass , 2004 Leadership, Management

The author expounds on what he considers to be the cause of the current leadership crisis -- a crisis that is apparent in the business world. Looking back on his thirty...

 
 
Make A Life, Not Just A Living Jenson, Ron Broadman & Holman Publishers , 2003 Business Strategy, Personal Growth

This book provides us with a healthy number of principles and wisdoms to live by, in order to be happy and truly make a life, especially in today's highly materially oriented world. These principles on how to live...

 
 
Six Thinking Hats De Bono, Edward Back Bay Books , 1999 Communication, Management

Confusion is the biggest enemy of good thinking. Simplicity is the key. "When thinking is clear and simple, it becomes more enjoyable and more effective." The Six Thinking Hats method is very easy to...

 
 
30 Days to a Happy Employee Gandy, Dottie Bruce Dottie Bruce Gandy, Fireside Book NY, Simon & Schuster , 2001 Relationships, Social Responsibility

Acknowledgment motivates individuals to greater productivity, loyalty to the company, and pride in themselves and in what they do. Acknowledgment is...

 
 
The End Of Advertising As We Know It Zyman, Sergio | Brott, Armin John Wiley & Sons, Inc , 2002 Marketing

The best-selling author of The End Of Marketing As We Know It again gives us this no holds bar hard hitting battle advice for designing truly effective...

 
 
Taming Technology Nichelsen, Brian J. Cameo Publications, LLC , 2003 Technology

Taming Technology is one of the brilliantly written books by Brian J. Nichelsen, Ph. D. that enable us to deal and cope with technology 24/7 each day of the year. This book gives us an in-depth...

 
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