All Summaries

All Summaries

 
Marketing Insights from A to Z Kotler, Philip John Wiley & Sons, Inc. , 2003 Marketing

For more than three decades, Kotler has been the authority on modern marketing. Both as a pioneer and as the leading popularizer of the discipline, he has helped marketing students and managers worldwide master the...

 
 
The Value Profit Chain Heskett, James L. | Sasser, Jr., W. Earl The Free Press , 2003 Customer Focus, Leadership, Management

In their groundbreaking book, The Service Profit Chain (1997), Heskett, Sasser, and Schlesinger asked the question of why a few service enterprises seem to be consistently better at what they do than...

 
 
The Trusted Leader Galford, Robert | Drapeau, Anne Seibold The Free Press , 2002 Leadership, Management

According to Galford and Drapeau, companies cannot hope to build long term success unless they build trust with their clients and customers, and they cannot build trust with clients and customers unless they have...

 
 
Innovative Reward Systems for the Changing Workplace Wilson, Thomas B. McGraw-Hill , 2002 Human Resources, Innovation

According to Rosabeth Moss Kanter, in her foreword to the first edition of Innovative Reward Systems for the Changing Workplace, organizations must be more focused, faster, more flexible, and...

 
 
The Southwest Airlines Way Gittell, Jodie Hoffer McGraw-Hill , 2002 Business Biographies, Customer Focus, Management

Southwest Airlines has sustained a steady 10 to 15 percent rate of growth throughout its 32-year history, and has been profitable every year but its first. For most of 2002, its total market value of about $9 billion...

 
 
21 Leaders for the 21st Century Trompenaars, Fons | Hampden-Turner, Charles McGraw-Hill , 2002 Global Business, Leadership

According to Trompenaars and Hampden-Turner, because business cultures around the globe can be so different as to be diametrically opposed, a different managerial-leadership process is needed. This process must be...

 
 
How Winners Sell Stein, Dave Bard Books , 2002 Customer Focus, Marketing, Productivity

Because technology has changed business so drastically, Stein believes that the sales principles and strategies professional salespeople learned in school, the techniques they read in books, and the tips, tricks, and...

 
 
X-Engineering the Corporation Champy, James Warner Books , 2002 Management

In Reengineering the Corporation, 1993, Michael Hammer, with coauthor, Champy, offered the advice that work would have to be reengineered in terms of processes, if businesses were to respond successfully to the mega...

 
 
Self Motivation Lindenfield, Gael Thorsons, London , 2000 Management, Personal Growth

Gael Lindenfield is a well-known British author who has written several self-help books. In Self Motivation, she does a good job of going over many aspects of self-development and she provides solutions to a variety of...

 
 
Beating The Street Lynch, Peter Peter Lynch, Fireside , 1994 Economics & Finance, Management, Technology

Peter Lynch ran the Fidelity Magellan Fund for more 20 years, during which time Magellan was the number one ranked general equity fund in America....

 
Syndicate content