All Summaries

All Summaries

 
Managing Global Accounts Capon, Noel | Potter, Dave | Schindler, Fred South-Western Educational Publishing , 2006 Customer Focus, Global Business, Management

Managing a company’s global accounts is not the same as managing national accounts, and any business that tries to move from national to global accounts without careful consideration and planning is doomed to fail....

 
 
The Likeability Factor Sanders, Tim Crown Publishers , 2005 Personal Growth
The Likeability Factor defines “likeability” as “an ability to create positive attitudes in other people through the delivery of emotional and physical benefits.” Regardless of a...
 
 
Satisfaction Denove, Chris | Power IV, James D. Portfolio , 2006 Customer Focus, Marketing

Denove and Power discuss customer satisfaction from A to Z, and they provide good information about what makes a consumer satisfied. They back their conclusions with compelling research taken from decades of customer...

 
 
Measure of a Leader Daniels, Aubrey C. | Daniels, James E. McGraw-Hill , 2005 Human Resources, Leadership, Personal Growth

Most leadership guides today select the traits and techniques of individual successful leaders and then present them as universal truths that can be passed on to others aspiring to leadership. In Measure...

 
 
Making Change Stick Reale, Richard C Positive Impact Associates, Inc , 2005 Business Strategy, Management

Organizations nowadays have to continuously analyze structures, systems, and procedures to help them cope with the ever-increasing but fluctuating demands of the current...

 
 
All Marketers Are Liars Godin, Seth Seth Godin, Portfolio Hardcover , 2005 Management, Marketing

What sells a product these days? Is it price point? Is it the buyer's need? Are product features and benefits the deciding...

 
 
Perfect Phrases for Documenting Employee Performance Problems Bruce, Anne McGraw-Hill , 2005 Leadership, Management

When used correctly, a performance review can be an effective motivational tool. Unfortunately, a review can also cause defensive reactions and...

 
 
Hershey D'Antonio, Michael Simon & Schuster , 2006 Business Biographies, Entrepreneurship, Innovation, Personal Growth

Not only does the name Hershey mean chocolate to America and the world, it also signifies an inspiring and uniquely successful experiment in humanistic capitalism—one that has produced a business empire devoted to a...

 
 
The Art of the Start Kawasaki, Guy Portfolio , 2005 Entrepreneurship, Innovation

For entrepreneurs, or anyone inspired to start something -- be it a new business, new product, new service, or a new organizational division – it’s easy to get bogged down in theory and unnecessary details which hinder...

 
 
The 360-Degree Leader Maxwell, John C. Thomas Nelson , 2005 Leadership, Management, Personal Growth, Relationships

Leaders today face the challenge of influencing people from all sides of an organization. Yet, many managers with leadership responsibilities feel that because they are not the main leader, they cannot influence their...

 
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