All Summaries

All Summaries

 
Selling the Invisible Beckwith, Harry Warner Books , 1997 Entrepreneurship, Marketing

A classic book on marketing services, with hundreds of quick, practical, easy-to-read sections; perfect for picking up anytime throughout your day. Beckwith tells you in simple and plain language why focus groups don't...

 
 
Business Maharajas Piramal, Gita Viking Penguin India , 1996 Global Business, Management

Ambani, Bajaj, Birla, Goenka, Khaitan, the Shahs, and Tata, eight of India’s most powerful men, are a study in contrasts. Their businesses are distinct and varied. Some are highly educated, others are barely educated...

 
 
Drucker on Asia Drucker, Peter F. | Nakauchi, Isao Butterworth-Heinemann , 1997 Economics & Finance, Global Business

The growth economies of the world in the past ten years have been the countries of mainland Asia, as well as some countries of Latin America. Moreover, there are no longer any superpowers. Information is beginning to...

 
 
Managers as Facilitators Weaver, Richard G. | Farrell, John D. Berrett-Koehler Publishers , 1997 Human Resources, Management, Productivity

The workplace is changing to such an extent that the amount of work demanded is more than individuals working alone can produce. The need for people to work together has lead to the creation of a great number of groups...

 
 
The New Organizational Wealth Sveiby, Karl Erick Berrett-Kohler , 1997 Human Resources, Management

The difference between the market value of a publicly held company and its official net value is the value of its intangible assets. In most companies, the value of these assets exceeds the value of tangible holdings....

 
 
The Service Profit Chain Heskett, James L. | Sasser Jr., W. Earl | Schlesinger, Leonard A. The Free Press , 1997 Customer Focus, Productivity

The Service Profit Chain demonstrates that leading companies maintain their leadership position by managing The Service Profit Chain - a quantifiable set of relationships that directly...

 
 
The Witch Doctors Micklethwait, John | Wooldridge, Adrian Times Books , 1997 Management

According to the case against it, management theory has four obvious faults: (1) It is incapable of self-criticism; (2) Its terminology (jargon) acts to confuse rather than clarify; (3) It is rarely more than just...

 
 
Competition in the 21st Century Tyson, Kirk W. M. St. Lucie Press , 1996 Global Business

As the world moves into the 21st century, companies will come to discover that quick-fix, reactionary approaches will not work in this coming age of Intelligence. To outthink, outsmart, and outmaneuver competitors,...

 
 
Customer-Centered Growth Whiteley, Richard | Hessan, Diane Addison-Wesley , 1996 Customer Focus, Marketing

Many organizations are struggling today because unlike successful customer-centered enterprises, they have remained internally focused. Their distracted managers and employees seek business opportunities everywhere...

 
 
Customer Intimacy Wiersema, Fred Knowledge Exchange , 1996 Customer Focus, Marketing

The unmet needs of customers are everywhere today in products and services that are not carefully designed and, therefore, fall far short of their potential. This situation in which clients either do not get what they...

 
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