All Summaries

All Summaries

 
The Richest Man in Babylon Clason, George S. Signet/New American Library , 2004 Economics & Finance

This "book of cures for lean purses" is a guide to financial understanding. It offers insights that will aid you acquire money, keep money and make...

 
 
Purple Cow Godin, Seth Portfolio , 2003 Business Strategy, Economics & Finance, Marketing

How do ideas spread? Why do some charities, movies, architects, politicians, potato chips and cars succeed, while others (just as good apparently)...

 
 
Brand Portfolio Strategy Aaker, David A. The Free Press , 2004 Customer Focus, Marketing

Many firms create a brand strategy in order to inject structure and discipline into their business, but they may end up creating confusion, because the portfolio they devise is disjointed. In Brand Portfolio Strategy,...

 
 
The 7 Habits of Highly Effective People Covey, Stephen R. The Free Press , 2004 Leadership, Major Works, Personal Growth

Today's complex and interdependent world is plagued by a myriad of common human challenges. These include fear, insecurity, blame, hopelessness, selfishness, conflict, personal stagnation, and a lack of life balance....

 
 
Revolutionize Your Customer Experience Shaw, Colin Palgrave MacMillian , 2005 Customer Focus, Marketing

Whether they know it or not, every company offers a customer experience. Those organizations focusing on providing an emotionally engaging customer experience are now those organizations differentiating themselves for...

 
 
Trading Up Silverstein, Michael J. | Fiske, Neil | Butman, John Penguin Publishing , 2003 Marketing

 “America’s middle-market consumers are Trading Up,” say Michael Silverstein and Neil Fiske—a cultural movement that has changed the landscape of the American brand. Trading Up...

 
 
The Wisdom of Crowds Surowiecki, James Doubleday , 2004 Innovation, Major Works

The idea that large groups of people are smarter than an elite few may be a surprise to many involved in decision making and problem solving, and can be a concept that is difficult to accept. The theory that groups are...

 
 
Blink Gladwell, Malcolm Little, Brown and Company , 2005 Management, Personal Growth

Blink is a book about split-second decisions and first impressions. The book is filled with intriguing examples of the "Blink" process, or rapid cognition, at its most impressive - a psychologist who has developed a...

 
 
Prisoners of Our Thoughts Pattakos, Alex Berrett-Koehler Publishers , 2004 Leadership, Personal Growth

Victor Frankl’s Man’s Search for Meaning is considered one of the most influential books of modern times. His personal story of discovering a reason to live while in the Nazi concentration camps...

 
 
Crucial Conversations Patterson, Kerry | Grenny, Joseph | McMillan, Ron | Switzler, Al McGraw-Hill , 2002 Communication, Human Resources, Leadership, Personal Growth

Crucial conversations happen to everyone. They are the conversations that affect the quality of our lives, whether in the personal or the professional realm. Crucial conversations are those in which opinions vary, in...

 
Syndicate content