All Summaries

All Summaries

 
EVEolution Popcorn, Faith | Marigold, Lys Hyperion Books , 1996 Marketing

For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions, are brand loyalists, have complex, multiple lives because of ever-increasing...

 
 
The Pied Pipers of Wall Street Cole, Benjamin Mark Bloomberg Press , 2001 Economics & Finance

Stock traders and buyers beware. The talented talking heads of financial news gathering agencies may be part of today's hyped up age of stocks where the talented talkers of the brokerage firms could be increasing their...

 
 
The Secrets of Word-of-Mouth Marketing Silverman, George AMACOM , 2001 Marketing

Word-of-mouth marketing is the most powerful and persuasive weapon you can use, and it won't cost you anything! Based on Silverman's years of consulting with successful word-of-mouth campaigns of his own clients, here...

 
 
Techno-Ready Marketing Parasuraman, A. | Colby, Charles L. The Free Press , 2001 Marketing, Technology

Techno-ready marketers recognize that conventional "analog" marketing techniques do not work in a digital world. Instead, cutting-edge technologies demand cutting-edge marketing practices rooted in the following...

 
 
The Magic of Dialogue Yankelovich, Daniel Simon & Schuster, Inc. , 1999 Communication, Personal Growth, Relationships, Social Responsibility

Never before in our nation’s history has the need for effective dialogue been so profound. Concurrent with heightened conflict, loosened social bonds, and an increased reliance on “top-down talk,” Americans are...

 
 
Venture Catalyst Laurie, Donald L. Perseus Books , 2001 Entrepreneurship, Management

An overwhelming majority of corporations that reach the Fortune 50 succumb to a declining growth rate from which they are unable to recover. The primary reason for this "Fortune 50 stall" is a decrease in the kind of...

 
 
The Business of Innovation Bean, Roger | Radford, Russell AMACOM , 2001 Innovation, Management

Companies that want to survive and prosper in today’s hypercompetitive environment, must constantly innovate-not just with new products/services but also with breakthrough process, managerial, and organizational...

 
 
The Rule of Three Sheth, Jagdish N. | Sisodia, Rajendra S. The Free Press , 2001 Major Works, Management

According to The Rule of Three, "natural" competitive market structures evolve by a process that is analogous to the selection processes found in nature, which favor those who are the strongest, the...

 
 
The Most Effective Organization In the U.S. Watson, Robert A. | Brown, Ben Crown Publishing , 2001 Business Biographies, Leadership

The Salvation Army boasts 9,500 centers of operation, a workforce of 2 million (1.7 million of whom are volunteers), $2 billion in annual revenues, and 32 million clients served throughout the U.S. Indeed, The Army is...

 
 
The Other 90 Percent Cooper, Robert K. Crown Publishing , 2001 Innovation, Leadership, Personal Growth

Although a host of recent scientific discoveries have found that human capacity is limitless, most people, because of an innate biological predisposition, use only a tiny fraction of the immense power of their...

 
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