All Summaries

All Summaries

 
Strategy Moves Vasconcellos E Sá, Jorge A. Prentice Hall , 2005 Business Strategy, Marketing

This book lays down 14 strategies for competitive advantage - 6 attacks and 8 defenses, the success of which depends on mastering the rules of timing (when to perform each type of strategy); method (how to implement it...

 
 
Brand Clout Flynn, Dennis C. Dennic C. Flynn, Cameo Publications, LLC , 2006 Change Management, Management, Marketing

In the fast paced world of 21st century economics, even change has changed. The only way to keep afloat these days is to truly abide by the old...

 
 
The 33 Strategies of War. Greene, Robert Viking (Penguin Group) , 2006 Leadership, Leadership Development

It has been a customary perception that peace-loving people triumph more in life. Few realize that this is the very idea that acts as a barrier to...

 
 
Managing Global Accounts Capon, Noel | Potter, Dave | Schindler, Fred South-Western Educational Publishing , 2006 Customer Focus, Global Business, Management

Managing a company’s global accounts is not the same as managing national accounts, and any business that tries to move from national to global accounts without careful consideration and planning is doomed to fail....

 
 
The Likeability Factor Sanders, Tim Crown Publishers , 2005 Personal Growth
The Likeability Factor defines “likeability” as “an ability to create positive attitudes in other people through the delivery of emotional and physical benefits.” Regardless of a...
 
 
Satisfaction Denove, Chris | Power IV, James D. Portfolio , 2006 Customer Focus, Marketing

Denove and Power discuss customer satisfaction from A to Z, and they provide good information about what makes a consumer satisfied. They back their conclusions with compelling research taken from decades of customer...

 
 
Measure of a Leader Daniels, Aubrey C. | Daniels, James E. McGraw-Hill , 2005 Human Resources, Leadership, Personal Growth

Most leadership guides today select the traits and techniques of individual successful leaders and then present them as universal truths that can be passed on to others aspiring to leadership. In Measure...

 
 
Making Change Stick Reale, Richard C Positive Impact Associates, Inc , 2005 Business Strategy, Management

Organizations nowadays have to continuously analyze structures, systems, and procedures to help them cope with the ever-increasing but fluctuating demands of the current...

 
 
All Marketers Are Liars Godin, Seth Seth Godin, Portfolio Hardcover , 2005 Management, Marketing

What sells a product these days? Is it price point? Is it the buyer's need? Are product features and benefits the deciding...

 
 
Perfect Phrases for Documenting Employee Performance Problems Bruce, Anne McGraw-Hill , 2005 Leadership, Management

When used correctly, a performance review can be an effective motivational tool. Unfortunately, a review can also cause defensive reactions and...

 
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