All Summaries

All Summaries

 
First in Thirst Rovell, Darren Amacom , 2005 Business Strategy, Major Works

Gatorade has conquered all its rivals and has ruled the sport-drink industry since its creation more than 40 years ago. If you need proof of this, all...

 
 
Six Disciplines For Exellence Harpst, Gary Six Disciplines Corporation , 2004 Business Strategy, Management

If you are a small business owner, you should aspire for more than momentary success. Your goal is to push your organization towards achieving and...

 
 
Beyond Code Setty, Rajesh SelectBooks, Inc. , 2005 Entrepreneurship, Personal Growth, Technology

In a world of specialization--by both businesses and the people who work in them, it should not be a surprise that business books are also becoming more specialized and directed towards a more narrow audience. With...

 
 
Small Business Survival Guide Ennico, Cliff Adam Media Corporation , 2005 Business Strategy

Thirty million Americans are involved in small businesses and entrepreneurial start-ups. Unfortunately, statistics show that more than 80% of small...

 
 
The Baron Son Davis, Vicky Therese | Patterson, William | Patton, D. Marques Long & Silverman , 2005 Business Strategy, Personal Growth

Three students travel across a vast desert to seek the wisdom and guidance of the most prosperous man in the world. Seeing the dedication in their...

 
 
Lean Solutions Womack, James P. | Jones, Daniel T. Simon & Schuster , 2005 Customer Focus, Management, Productivity

While consumers have a greater selection than ever before of high quality goods and services, all of which can be obtained from a growing number of sources, why are they not any happier than ever before? According to...

 
 
Counter-Intuitive Marketing Clancy, Kevin J. | Krieg, Peter C. The Free Press , 2005 Customer Focus, Marketing

There are many reasons that marketing campaigns are not having the same results they once did. One is the proliferation of clever campaigns and catchy slogans. Another is the public's ability to tune them out...

 
 
Flight Capital Heenan, David Davies-Black Publishing , 2005 Global Business, Human Resources, Major Works

The U.S. has always been known to attract the world’s best and brightest—talented immigrants who have created the vast wealth and intellectual capital that have contributed so abundantly to America’s technological and...

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Motivating Employees Bruce, Anne | Pepitone, James S. McGraw-Hill , 1999 Leadership, Management, Relationships

What makes companies Southwest Airlines, Disney, and Ben & Jerry's different from millions of other corporations out there? These companies, along...

 
 
Secrets of Six-Figure Women Stanny, Barbara Collins , 2004 Economics & Finance

More and more women are making six figures and more. In fact, statistics show that the number of women making six figures and above are rising at a...

 
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