All Summaries

All Summaries

 
The 100 Absolutely Unbreakable Laws of Business Success Tracy, Brian 2002 Entrepreneurship, Personal Growth

Human potential expert Brian Tracy has applied many laws of effective self development to the field of business and created a fascinating and easily understandable guide that can enhance both your personal and...

 
 
Competitor Targeting Gordon, Ian H. John Wiley & Sons, Inc. , 2002 Management

In Relationship Marketing, Gordon’s guidelines for creating an entirely new marketing process are built on the alignment of process, culture, values, leadership, strategy, structure, people, technology, and knowledge...

 
 
The Passion Plan at Work Chang, Richard | Smith, Fred Jossey-Bass Publishers , 2001 Human Resources, Leadership, Management, Personal Growth

Everyone enjoys something, but that "something" is usually not the job. This is unfortunate because a job consumes a large portion of an adult’s life, and spending countless hours toiling at a career that is neither...

 
 
High Performance HR Weiss, David S. John Wiley & Sons, Inc. , 2000 Human Resources, Leadership, Management

In order to reinvent themselves for the New Economy, companies are beginning to shed outdated processes and unprofitable lines of business. Given this new order, Human Resources is in danger of extinction if it...

 
 
A New Brand World Bedbury, Scott | Fenichell, Stephen Viking Press , 2002 Innovation, Marketing

Today's business world is an intense world, characterized by unrelenting competition, unrelenting technological change, unrelentingly unknowledgeable consumers, and markets that are unrelentingly sensitive to the...

 
 
Beyond e Diorio, Stephen G. McGraw-Hill , 2002 Marketing, Technology

For years, companies have been led down technology's garden path toward an elusive promise of phenomenal revenue growth. To date, however, that promise has remained, for the most part, unfulfilled. Sales and marketing...

 
 
Survival Is Not Enough Godin, Seth The Free Press , 2002 Business Biographies

Every generation has experienced some fundamental changes in the way businesses organize in order to get their work done and remain competitive. However, in today’s wired world, the pace of change is so frenetic and so...

 
 
The Strategy and Tactics of Pricing Nagle, Thomas T. | Holden, Reed K. Prentice Hall Press , 2002 Leadership, Management, Marketing

Few marketing managers think strategically about pricing, or manage their businesses so as to create the conditions that promote more profitable pricing. Their pricing decisions are generally made in reaction to a...

 
 
Order from Chaos Davenport, Liz Three Rivers Press , 2001 Productivity

Liz Davenport offers an easy system to help you clean up your act. If you find yourself missing important deadlines, forgetting to return calls, and misplacing papers, then follow these six simple steps to...

 
 
Positioning: The Battle For Your Mind Ries, Al | Trout, Jack McGraw-Hill Companies , 2001 Personal Growth

The average American consumer is exposed to $376 worth of advertising per day over 365 days. With this enormous volume of communication, the only way to score big is to be selective and concentrate on narrow targets...

 
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