All Summaries

All Summaries

 
Digital Rush Aspatore, Jonathan R. | Abell, Alicia AMACOM , 2000 Business Biographies, Technology

As a commercial entity, the Internet has emerged in record-setting time and created record-setting wealth. And, though entrepreneurs, who can keep pushing the boundaries of the Net, stand to reap unprecedented rewards...

 
 
How to Think like Leonardo da Vinci Gelb, Michael Dell Publishing , 2000 Innovation

Leonardo da Vinci is recognized as one of the greatest geniuses of all time. He excelled in many areas such as the creation of the Mona Lisa, The Last Supper and other classic works. Besides art, Leonardo was an...

 
 
The Fortune Tellers Kurtz, Howard The Free Press , 2000 Economics & Finance

The unprecedented trade in the stock market has produced an endless demand for more and more financial information and has spawned a plethora of highly paid "experts" to supply it. On television and the Net, and in a...

 
 
Driving Customer Equity Rust, Roland T. | Zeithaml, Valerie A. | Lemon, Katherine N. The Free Press , 2000 Customer Focus

Most companies know that they need to become more customer-focused, but because their systems, metrics, and strategies are based on an outmoded product-centered view, they are unable to implement this transformation...

 
 
Capitalize On Merger Chaos Grubb, Thomas M. | Lamb, Robert B. The Free Press , 2000 Business Biographies, Business Strategy

Because there can only be one market leader at any one point in time, the vast majority of companies exist as part of a pack of also-rans. However, today’s record-breaking numbers of mergers and acquisitions, and the...

 
 
e-Service Zemke, Ron | Connellan, Tom AMACOM , 2000 Customer Focus, Technology

On the Web, differentiation by location, price, and/or product is meaningless. Moreover, because the Net’s infrastructure is largely in place, technology no longer represents a competitive edge. Thus, in order to...

 
 
Clients for Life Sheth, Jagdish | Sobel, Andrew Simon & Schuster , 2000 Customer Focus

The executives and managers of today are highly sophisticated, educated, and informed buyers who select professional advisers from increasingly competitive service industries. Thus, these advisers must do more than...

 
 
A Future Perfect Micklethwait, John Times Books , 2000 Economics & Finance, Global Business, Management, Productivity

Without a doubt, globalization-the integration of the world economy-has become the most important economic, political, and cultural phenomenon of the times, reshaping business, transforming the lives of individuals,...

 
 
The ROI of Human Capital Fitz-enz, Jac Amacom , 2000 Human Resources, Leadership, Productivity

Although current conventional wisdom says that people (human capital), rather than money, facilities, or equipment, are the lifeblood assets of any business, still there is no reliable means of quantifying the...

 
 
Emotional Value Barlow, Janelle | Maul, Dianna Berrett-Koehler Publishers , 2000 Customer Focus, Personal Growth, Relationships

Not only is emotion central to human life in terms of its role in interactions with family and friends, it is also becoming increasingly recognized as a critical aspect of interactions in the service economy. In fact,...

 
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