All Summaries
All Summaries
Few marketing managers think strategically about pricing, or manage their businesses so as to create the conditions that promote more profitable pricing. Their pricing decisions are generally made in reaction to a...
Consumers in industrialized countries purchase huge numbers of products every year. Yet, the way the raw materials for these items are manufactured, distributed, consumed, and disposed of is killing the planet....
In The Steve Jobs Way: iLeadership for a New Generation, former Apple Senior Vice President Jay Elliot and William Simon analyze the business practices of the man who once asked a potential hire, “Do...
In The Starfish and the Spider, entrepreneurs Ori Brafman and Rod Beckstrom offer that organizations fall into two categories: traditional “spiders,” which have a rigid hierarchy and a top-down...
Everyone is familiar with the Starbucks story. The eponymous American coffee chain has been part of peoples' lives for years now. Among other things, the company has...
Corporate success should extend far beyond the dollars-and-cents bottom line of any given company, as many notable executives attest. Managerial excellence and employee development is an important long-term investment...
Business leaders of today face tremendous challenges. Global data capabilities allow work production across distributed networks, requiring that companies manage the flow of raw material, work-in-process, money, and...
According to Stephen M. R. Covey (son of the bestselling author Stephen R. Covey), there is one thing that is common to every individual, relationship, team, family, organization, nation, economy, and civilization...
Southwest Airlines has sustained a steady 10 to 15 percent rate of growth throughout its 32-year history, and has been profitable every year but its first. For most of 2002, its total market value of about $9 billion...
The old assumption that manufacturers always develop innovations with their ears tuned to customer needs is often wrong. Innovation comes from various places and usually depends on the field in question. It may come...











