All Summaries
All Summaries
Rather than a theoretical examination, By the Numbers is a how-to guide which shows what demographics and psychographics really mean and how to apply them. This work is for those who do not have a sound business plan...
Work can often be one of the most stressful situations in our lives. We have to work with people that we don't necessarily have anything in common with and perform boring and repetitive tasks. In the United States and...
The term “campaign” has traditionally been associated with politics, the military, and most recently, marketing. However, Alan Barnard and Chris Parker, authors of Campaign It!, explain that a campaign...
Michael Hill was a custom home builder with a company valued at $47 million when the subprime crisis hit and the nation’s housing market tanked. In 2008, Hill found himself in bankruptcy court. He realized that the...
During the time following the economic crisis of 2007-09, many warned that the entire U.S. economic system was doomed to fail. In Capitalism 4.0, author Anatole Kaletsky argues that this crisis was...
Because there can only be one market leader at any one point in time, the vast majority of companies exist as part of a pack of also-rans. However, today’s record-breaking numbers of mergers and acquisitions, and the...
This is the best time ever to be a woman business owner! And Capitalizing On Being Woman Owned will show you why. Government agencies need you in order to meet their...
Job satisfaction may include a paycheck, benefits, and vacation time, but career contentment is harder to define—it cannot be measured in physical terms because people have their own ideas about what it takes to be...
Are you one of those people who always get a creeping feeling of dread on Sunday evenings because they know they have to get up and go to work again the next day...
Career Warfare outlines the various ways that individuals working within business can create their own successful personal brand. A personal brand is really the individuals themselves; how they present...
