All Summaries
All Summaries
In Built to Love by Peter Boatwright and Jonathan Kagan, product emotions are defined as personal feelings invoked by a specific brand, service, or product. For the most part, individuals purchase...
Because today's prevailing global business culeadershiplture is broken, a radical transformation is needed that will reshape our present understanding of the true purpose of work. It begins, says Dan Sanders, CEO of...
In a global economy, contemplation of culture is neither new nor unusual. In fact, it is crucial for a successful business venture. Often, when company executives seek to break into the international market or form...
In Business at the Speed of Now, John Bernard asserts that we are in the midst of the biggest economic shift in more than a century—the shift from an economy driven by mass production to an economy...
To succeed in today's global economy; you can no longer rely on your business talent, education and years of experience alone. Nowadays, you must be...
In Business Development for the Biotechnology and Pharmaceutical Industry, Martin Austin describes the basic processes needed to identify new business opportunities and to bring pharmaceutical alliances to a successful...
Technology is rapidly evolving, and the costs for keeping up are soaring. Opportunities in the market exist for companies capable of ramping-up or scaling-down operations quickly. In Business in the Cloud...
Ambani, Bajaj, Birla, Goenka, Khaitan, the Shahs, and Tata, eight of India’s most powerful men, are a study in contrasts. Their businesses are distinct and varied. Some are highly educated, others are barely educated...
Despite the chaos of world events and the attendant unpredictability of the economy, optimism in the power of innovation continues to prevail, stronger than ever. Around the globe, 101 new patents are applied for every...
For years, marketers have had to work by assumptions. Using only a few standardized test questions and sales figures, they have had to piece together effective marketing campaigns that would hopefully deliver the buzz...
