All Summaries
All Summaries
In America’s capital-starved economy, high-tech industries will do no better than low-tech ones. In fact, low-tech businesses that supply staples for everyday living, whether the economy is prosperous or austere, will...
Research has shown that when employees are focused and fully engaged, they are more productive at work. In Contented Cows Still Give Better Milk, Bill Catlette and Richard Hadden suggest that employees...
Today's online platforms give organizations powerful and low-cost ways to connect with their customers and create awareness of their offerings. In fact, as people rely increasingly on web-based information and...
Content Is Currency can help businesses take maximum advantage of the new possibilities created by the Internet, smart phones, and other digital tools and media. Author Jon Wuebben surveys the many...
There are some economists who view the current financial crisis as a “once in a hundred years” event in the business cycle that is a severe but necessary readjustment that must be endured. However, the current crisis...
Market research in the form of consumer focus groups, polls, and surveys has long been the normal and accepted manner for testing new products, services, and communications materials. In Consumer.ology...
While businesses are struggling with economic problems in today’s market, jobs are changing, and employment is unstable. Professionals are grappling with thoughts concerning whether they should strike out on their own...
In Consider, author and strategist Daniel Patrick Forrester issues a call to individuals and institutions across the globe, urging them to carve think time out of their busy schedules and engage in...
According to Solomon, marketing has entered a realm in which branding is: "bagels, tortillas, and croissants" (rather than "white bread"), "consumer.com", the individual’s search for meaning, the tie that binds, and...
According to George and Wilson, when companies rely solely on Lean and/or Six Sigma improvement initiatives, the amount of profit they are able to generate is severely limited. It is a ceiling on profit that comes from...
