All Summaries
All Summaries
In High-Tech, High-Touch Customer Service, author Micah Solomon teaches businesses how to navigate customer service in world of rapid technological advancement and ever-changing customer behavior and...
According to Solomon, marketing has entered a realm in which branding is: "bagels, tortillas, and croissants" (rather than "white bread"), "consumer.com", the individual’s search for meaning, the tie that binds, and...
A large number of people start businesses every day, and many more dream about becoming their own bosses. All of these people are talented and skilled, and they have great ideas; but, without a strong knowledge about...
Society has come to recognize the leaders of modern corporations as heroes. As men and women take high corporate offices today, they are expected to play a kind of heroic role in guiding the destiny of their firms....
In Think Like a Marketer, author Lauron Sonnier motivates businesses to stand out from the crowd and competition by demonstrating that marketing does not have to be complicated, it just has to be...
In Inside the Mind of the Shopper, Herb Sorenson challenges retailers’ prevailing assumptions about shoppers’ needs, wants, and behaviors. His findings from decades of in-store research indicate that...
In his book, Net Profit, experienced Internet expert David Soskin aims to help budding Internet entrepreneurs and investors through the traps and pitfalls of building an online business. The book...
In Chasing the Rabbit, Steven J. Spear explores the characteristics of organizations that are consistently leaders in their field. In business, it is common to see industries in which one or two...
In Media, Markets, and Morals, the authors suggest that as technology rapidly advances, the nature of media communication changes drastically as well. Because the media, or those who dissemination and...
Any business will claim to have a vision for itself; it will also claim to have top talent, robust communications, and extreme customer focus. Likely though, its management gives itself higher marks in those areas than...
