All Summaries
All Summaries
In Power Questions, Andrew Sobel and Jerold Panas show how questions are the best way to deepen relationships, build a business, and influence people. The authors show that asking the right questions...
Gaining and sustaining competitive advantage requires understanding how to achieve success, but it also requires understanding how to avoid mistakes. Thus, in the same way that medical professionals study disease as a...
Mobile application software has become an integrated component of the way many people socialize, run businesses, schedule appointments, and entertain themselves. The term app is now commonly understood to mean any...
The conventional methods of marketing consist of basic messages and advertising techniques created by a few people and directed toward a large market through channels that distribute the same message, at the same time...
Today’s business world has become so interconnected that most businesspeople now regularly work with colleagues, customers, or suppliers from other cultures. Not everyone in the world shares American attitudes toward...
In High-Tech, High-Touch Customer Service, author Micah Solomon teaches businesses how to navigate customer service in world of rapid technological advancement and ever-changing customer behavior and...
According to Solomon, marketing has entered a realm in which branding is: "bagels, tortillas, and croissants" (rather than "white bread"), "consumer.com", the individual’s search for meaning, the tie that binds, and...
A large number of people start businesses every day, and many more dream about becoming their own bosses. All of these people are talented and skilled, and they have great ideas; but, without a strong knowledge about...
Society has come to recognize the leaders of modern corporations as heroes. As men and women take high corporate offices today, they are expected to play a kind of heroic role in guiding the destiny of their firms....
In Think Like a Marketer, author Lauron Sonnier motivates businesses to stand out from the crowd and competition by demonstrating that marketing does not have to be complicated, it just has to be...
