All Summaries
All Summaries
This "book of cures for lean purses" is a guide to financial understanding. It offers insights that will aid you acquire money, keep money and make...
How do ideas spread? Why do some charities, movies, architects, politicians, potato chips and cars succeed, while others (just as good apparently)...
Many firms create a brand strategy in order to inject structure and discipline into their business, but they may end up creating confusion, because the portfolio they devise is disjointed. In Brand Portfolio Strategy,...
Today's complex and interdependent world is plagued by a myriad of common human challenges. These include fear, insecurity, blame, hopelessness, selfishness, conflict, personal stagnation, and a lack of life balance....
Whether they know it or not, every company offers a customer experience. Those organizations focusing on providing an emotionally engaging customer experience are now those organizations differentiating themselves for...
“America’s middle-market consumers are Trading Up,” say Michael Silverstein and Neil Fiske—a cultural movement that has changed the landscape of the American brand. Trading Up...
The idea that large groups of people are smarter than an elite few may be a surprise to many involved in decision making and problem solving, and can be a concept that is difficult to accept. The theory that groups are...
Blink is a book about split-second decisions and first impressions. The book is filled with intriguing examples of the "Blink" process, or rapid cognition, at its most impressive - a psychologist who has developed a...
Victor Frankl’s Man’s Search for Meaning is considered one of the most influential books of modern times. His personal story of discovering a reason to live while in the Nazi concentration camps...
Crucial conversations happen to everyone. They are the conversations that affect the quality of our lives, whether in the personal or the professional realm. Crucial conversations are those in which opinions vary, in...
