All Summaries
All Summaries
Many businesses claim to be in the forefront of corporate responsibility but in reality their concern is higher stock prices, and executive bonuses. Such companies are not responsible, and their corporate behavior is...
In 10 Steps to Successful Time Management, communications consultants Cyndi Maxey and Kevin O’Connor explain how to view time as a resource. The key is to achieve an understanding of what matters in...
In Sticky Marketing, Grant Leboff asserts that the world of marketing has been radically altered by the Internet, and has become the biggest revolution in communication since the invention of the...
According to Joeri Van den Bergh and Mattias Behrer, the authors of How Cool Brands Stay Hot, there are more than 70 million Gen Yers in the U.S. alone, accounting for more than $200 billion in...
In Adaptability, author Max McKeown explores one of the most important human characteristics: the ability to adapt. With seven billion people on earth struggling to survive, it has never been more...
In Revenue Disruption, revenue performance management expert Phil Fernandez explains how marketing’s role in planning and creating revenue growth must be expanded in order to realize enhanced...
In Enterprise Project Governance, authors Paul C. Dinsmore and Luiz Rocha explain that large organizations need effective overall program and project management in order to succeed. Enterprise Project...
In his book StoryBranding, Jim Signorelli shows readers how stories can be used as a unique, powerful way to define and sell a brand’s value. He defines a story as “a narrative about a character...
Customers face similar product choices in just about every store they visit. In this competitive environment, the key to moving merchandise is the sales force. The connection that a salesperson establishes with a...
In The Secret Language of Influence, author Dan Seidman teaches salespeople how to listen, gain psychological insight, and influence others. Influence occurs at a level just below the buyer’s awareness...
