All Summaries

All Summaries

 
The Profit Zone Slywotzky, Adrian J. | Morrison, David J. | Andelman, Bob Times Books , 1998 Economics & Finance

The Profit Zone is the arena of a company's economic activity where sustained high profit happens. Although every company pursues profit, few understand that going after market share and growth is not...

 
 
The Psychology of Selling Tracy, Brian Thomas Nelson , 2004 Marketing

Every day, everyone, everywhere, sells something, be it a product, a service, or an idea. Not only does an individual’s ability to sell help them to achieve substantial income, it can also provide them with lifelong...

Audio summary available
 
 
The Purpose Linked Organization Love, Alaina | Cugnon, Marc McGraw-Hill , 2009 Business Strategy, Leadership, Teams

The key to high performance in the workplace goes beyond traditional “hard skills” — passion is an essential element of productivity. Employees who are able to identify a “passion and purpose” in their lives experience...

Audio summary available
 
 
The Pursuit of Innovation Freedman, George Amacom , 1988 Innovation

Successful innovation involves establishing goals and the actual implementation of ideas. The goals, which cover either improving existing product lines or establishing new lines or businesses, help shape growth based...

 
 
The Pursuit of Something Better Esler, Dave | Kruger, Myra New Ridge Books , 2008 Business Strategy, Customer Focus, Leadership

In The Pursuit of Something Better, authors Dave Esler and Myra Kruger tell the story of U.S. Cellular’s revolutionary transformation under the leadership of CEO Jack Rooney. Rooney’s instrument of...

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The Quest for Global Dominance Gupta, Anil K. | Govindarajan, Vijay | Wang, Haiyan John Wiley and Sons, Inc. , 2008 Global Business

Globalization is here to stay. Around the world, ideologies have made the permanent shift to acceptance of international business. Technology has finally caught up with businesses, creating online applications that...

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The Radical Leap Farber, Steve Dearborn Trade Publishing , 2004 Leadership

In a business that has become overloaded with corporate buzzwords, Steve Farber finds that true leadership is best achieved by returning to basic principles that...

 
 
The Red Queen Among Organizations Barnett, William P. Princeton University Press , 2008 Business Strategy

In Lewis Carroll’s Through the Looking Glass, the Red Queen leads Alice on a chase after which neither character has moved from the spot where they began. Evolutionary biologists refer to this race as “the Red...

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The Red Rubber Ball at Work Carrol, Kevin McGraw-Hill , 2009 Business Strategy

How do you ignite creativity, problem solving, and risk-taking to score big in business? According to bestselling author Kevin Carroll, it's child's...

 
 
The Remedy Dennis, Pascal Lean Productivity Network , 2010 Business Strategy, Productivity

Whereas Lean thinking has traditionally been applied to manufacturing, it has great potential to improve other areas of operation as well. It can even benefit organizations that are not involved in manufacturing. The...

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