All Summaries
All Summaries
The retail and food industry is a very competitive sector. To make it in the said industries you have to set your brand above the rest and understand...
Building on the principle, espoused by Sergio Zyman, (The End of Marketing As We Know It), that marketing is a science, not an art, Enterprise Marketing Management presents a practical guide for...
In A Journey into the Heroic Environment, Lebow contends that, the secret to job satisfaction is the way an individual treats others and how that conduct causes others to treat the individual. Over the...
The difference between the market value of a publicly held company and its official net value is the value of its intangible assets. In most companies, the value of these assets exceeds the value of tangible holdings....
In the past, there has been little real research to show that leadership development has resulted in positive, long-term success. Now studies are showing that leaders can change, but aren’t necessarily doing so....
Today's business-to-business solutions marketplace is competitive and full of challenges. Companies work hard to create and sell value-laden solutions, but, even with hard work and research, the success rate in the...
Covey’s first book, The 7 Habits of Highly Effective People, has helped tens of millions of individuals in business, government, education, and families to focus on effectiveness and dramatically...
Motivation is an authentic trait of leadership. While many have written before about motivation and leadership, Great Motivation Secrets of Great Leaders simplifies, by example, ways in which great...
Marketing is in crisis mode, for the model for marketing, as it stands today, is obsolete. Customers have developed a resistance to marketing that is only going to grow. The crisis spawned by consumer resistance...
We have all heard the saying "the only thing constant is change". This goes for everything - from the human life cycle to the stars above....
