All Summaries
All Summaries
Maximizing Employee Productivity is a practical, results-oriented approach to improving employee effectiveness. Using his employee productivity (EP) process of productivity management, Sibson explains...
In his book StoryBranding, Jim Signorelli shows readers how stories can be used as a unique, powerful way to define and sell a brand’s value. He defines a story as “a narrative about a character...
Cultivating innovation from within employee ranks not only ensures a steady flow of new ideas, but also improves employee morale and reduces turnover. That is the thinking behind The Wild Idea Club by...
One of the factors to success is the ability to manage tasks efficiently and systematically in a similarly conducive environment. Practicing time management allows you to accomplish the more important tasks on time;...
Word-of-mouth marketing is the most powerful and persuasive weapon you can use, and it won't cost you anything! Based on Silverman's years of consulting with successful word-of-mouth campaigns of his own clients, here...
According to Lori L. Silverman and Annabeth L. Propst, the concept of quality, as used within the context of "total quality management," has fallen out of favor. However, it is not "dead" but is being replaced by...
In Treasure Hunt, Michael Silverstein augments the marketplace research and intimate consumer portraits he began in Trading Up (with Neil Fiske), offering a unique view into the low end of the buying...
“America’s middle-market consumers are Trading Up,” say Michael Silverstein and Neil Fiske—a cultural movement that has changed the landscape of the American brand. Trading Up...
With clarity, intelligence, and wit, Territorial Games draws upon hundreds of in-depth interviews and explores the internal dynamics that operate to compel people to wrangle for information,...
Experimental innovators use trial and error based approaches to reach breakthroughs in iterative ways. Peter Sims, a former venture capital investor, believes that most successful entrepreneurs work in this nonlinear...
