All Summaries

All Summaries

 
Counter-Intuitive Marketing Clancy, Kevin J. | Krieg, Peter C. The Free Press , 2005 Customer Focus, Marketing

There are many reasons that marketing campaigns are not having the same results they once did. One is the proliferation of clever campaigns and catchy slogans. Another is the public's ability to tune them out...

 
 
Communicating for Managerial Effectiveness Clampitt, Phillip G. Sage Publications , 2001 Communication, Innovation, Major Works, Management, Personal Growth

It is Clampitt's premise that because communication is at the core of managerial effectiveness, managers must have a clear view of their abilities to communicate and the challenges involved in the process, however,...

 
 
Embracing Uncertainty Clampitt, Phillip G. | DeKoch, Robert J. M.E Sharpe , 2001 Leadership

In a global business climate that changes faster than any leader can plan, authors Clampitt and DeKoch have outlined the essence of leadership, by first...

 
 
The Working Life Ciulla, Joanne B. Times Books , 2000 Human Resources, Major Works, Personal Growth

Americans live in a work-oriented society where, even though there is more freedom, flexibility, convenience, and efficiency, work determines the lives of most individuals. It is a culture of paradox that celebrates...

 
 
The 5 Patterns of Extraordinary Careers Citrin, James M. | Smith, Richard A. Crown Business , 2003 Human Resources, Personal Growth

Many believe that a successful career is the result of dumb luck, good timing, political savvy, good business and/or social connections, high levels of intelligence, brown nosing, and/or unethical behavior. However,...

 
 
6 Habits of Highly Successful Managers Cioffi, John | Willig, Ken Career Press, Inc. , 2011 Management

Today, managers are inundated with information, advice, and various methods for success. It is easier than ever to fall off course, listen to bad information, and fail to become a successful manager. In 6...

Audio summary available
 
 
Capitalizing on Being Woman Owned Christy, Janet W. Janet W. Christy , 2006 Management, Personal Growth

This is the best time ever to be a woman business owner! And Capitalizing On Being Woman Owned will show you why. Government agencies need you in order to meet their...

 
 
Reinventing the Patient Experience Christianson, Jon B. | Finch, Michael D. | Findlay, Barbara | Jonas, Wayne B. | Choate, Christine Goertz Health Administration Press , 2007 Customer Focus, Health Care

In the age of consumerism in healthcare, hospitals must reexamine their traditional practices and provide greater sensitivity and responsiveness to patient preferences. In Reinventing the Patient Experience...

Audio summary available
 
 
The Innovator's Prescription Christensen, Clayton M. | Grossman, Jerome H. | Hwang, Jason McGraw-Hill , 2009 Health Care, Innovation

It will not come as news to most Americans that the United States health care system is in critical condition. Each year, fewer people can afford to pay for medical care and fewer businesses can afford to provide...

Audio summary available
 
 
The Power of LEO Chowdhury, Subir McGraw-Hill , 2012 Business Strategy, Customer Focus

Despite business management’s best efforts, quality improvement cannot be achieved through piecemeal changes or the efforts of a single, specialized department alone. According to quality expert Subir Chowdhury, true...

Audio summary available
 
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