All Summaries

All Summaries

 
Beyond Code Setty, Rajesh SelectBooks, Inc. , 2005 Entrepreneurship, Personal Growth, Technology

In a world of specialization--by both businesses and the people who work in them, it should not be a surprise that business books are also becoming more specialized and directed towards a more narrow audience. With...

 
 
The Customer Revolution Seybold, Patricia | Marshak, Ronni T. Crown Publishing , 2001 Customer Focus

Although we are in the midst of Internet and wireless communications revolutions, the transformation that matters most is the “customer revolution,” and companies that are not ready for it will not survive. In this...

 
 
Six Timeless Marketing Blunders Shanklin, William L. Lexington Books , 1989 Marketing

Blunder 1: Building Better Mousetraps. The main reason so many start-up companies/products/services fail is the "building-better-mousetrap" thinking that does not take the customer into account. Blunder 2: Selling Too...

 
 
FUTURECAST Shapiro, Robert J. St. Martin's Press , 2008 Global Business

What will the world look like in the year 2020? Author Robert J. Shapiro believes there will be significant changes caused by globalization, aging societies, and the rise of America as a sole superpower. These...

Audio summary available
 
 
Winning with Transglobal Leadership Sharkey, Linda D. | Razi, Nazneen | Cooke, Robert A. | Barge, Peter The McGraw-Hill Companies , 2012 Global Business, Human Resources

In the early days of overseas expansion, companies could afford to overlook poor leadership abroad. International competition was in its infancy, performance metrics were unsophisticated, and communication was...

Audio summary available
 
 
The Leader Who Had No Title Sharma, Robin Free Press , 2010 Leadership, Personal Growth

In The Leader Who Had No Title, Robin Sharma shows how individuals, regardless of title, have the power to demonstrate leadership wherever they are. The lessons recounted in this book will help...

 
 
The Optimism Bias Sharot, Tali Vintage Books , 2011 Personal Growth

In The Optimism Bias, Tali Sharot examines ways in which the human brain deceives its owner—to the owner’s advantage. Normal people misperceive their surroundings, choose to delay pleasure but...

Audio summary available
 
 
The Lore and Legends of Wall Street Sharp, Robert M. Dow Jones-Irwin , 1989 Business Biographies, Leadership, Major Works

When the colonists arrived, the currency in place was wampum (or wampumpeage, meaning "white string") manufactured by the Iroquois Indians. Since the colonists traded with the Indians, they also adopted this system....

 
 
Revolutionize Your Customer Experience Shaw, Colin Palgrave MacMillian , 2005 Customer Focus, Marketing

Whether they know it or not, every company offers a customer experience. Those organizations focusing on providing an emotionally engaging customer experience are now those organizations differentiating themselves for...

 
 
Murdoch Shawcross, William Simon & Schuster , 1993 Business Biographies

Shawcross is an excellent writer who has woven a spellbinding tale of the evolution of the Murdoch communications empire. The work begins with the father, Keith, who turned around the Herald with his version of "...

 
Syndicate content