All Summaries
All Summaries
In China Versus the West, Ivan Tselichtchev describes the Western economic crisis that occurred parallel to unyielding Chinese growth and how this created a global power shift. He explains the genesis...
The word obvious can be used to describe all of the most powerful and successful marketing strategies. Obvious solutions are often hidden in plain sight, and sometimes even ignored in favor of something more clever or...
In today’s fast-moving economy, successful companies often have to change course in order to keep up with the shifting demands of the market – essentially, they have to “reposition” themselves in the mind of the...
- There are many factors to be considered in the operation and management of business. Capital and investment, employee performance, system efficiency...
According to Trompenaars and Hampden-Turner, because business cultures around the globe can be so different as to be diametrically opposed, a different managerial-leadership process is needed. This process must be...
In a global economy, contemplation of culture is neither new nor unusual. In fact, it is crucial for a successful business venture. Often, when company executives seek to break into the international market or form...
Overnight Success is a biography of Fred Smith and the trials he endured to gain the achievements and triumphs of Federal Express. The path Smith took to this point began with great difficulty-he...
The authors of The Discipline of Market Leaders go beyond the traditional five Ps of marketing to lead the reader through an explanation of the new tenets of customer value, the critical elements of...
Conventional wisdom says that, in a difficult economy, besieged by threats of terrorism and war and uncertainty in the Middle East, growth is impossible; thus, the only viable strategy is to hold one's ground. Michael...
The quality of leadership can determine whether a company succeeds or fails. But how do the best leaders lead? In How the Best Leaders Lead, author Brian Tracy describes lessons he has learned about...
