All Summaries
All Summaries
Presentations are a necessary element of business; in fact, there are over 30 million business presentations given on a daily basis. Still, presentations are considered one of the least productive areas of business and...
A World Wide Rave occurs when people spread a message about a company or its products in online networks, where the message grows exponentially, potentially reaching millions of audience members. According to David...
Real-Time Marketing & PR explains how social media and the digital age have changed the rules of marketing and PR strategies. The book emphasizes that establishing a voice is a critical part of...
In Fierce Leadership, Susan Scott’s goal is to help individuals and organizations abandon those “best” practices that no longer serve a purpose and replace them with superior practices that get the job...
Despite significant strides toward gender equality in recent years, women still face unique challenges in the workplace. They are expected to play by different rules and meet different expectations than men. Often they...
In Enterprise Supply Chain Management, Vivek Sehgal takes a comprehensive look at the role of supply chains within a variety of industries and organizations. Supply chain management evolved out of a...
In The Secret Language of Influence, author Dan Seidman teaches salespeople how to listen, gain psychological insight, and influence others. Influence occurs at a level just below the buyer’s awareness...
Krazy George Henderson, on an October day in 1981 at Oakland Stadium, invented the sweep of crowd enthusiasm now known as the Wave. His seemingly trivial feat of coordinating humans to work together toward a common...
Survival of the fittest is the dominant theme in today's world of unregulated global competition. Though the U.S. still has one of the highest levels of productivity in the world, its rate of improvement has fallen...
In their research and experience, Selden and Colvin have consistently found that the bottom 20 percent of customers, by profitability, (those they call demons) often generate losses that are equal to more than 100...
