All Summaries
All Summaries
The difference between the market value of a publicly held company and its official net value is the value of its intangible assets. In most companies, the value of these assets exceeds the value of tangible holdings....
In The New Rules of Green Marketing, Jacquelyn A. Ottman presents the new rules for mastering the marketing of ecologically-responsible consumer goods, as well as real-world examples that illustrate...
Traditional advertising is all about interruption; its success hinges on getting people to stop what they are doing and pay attention to advertising. According to David Meerman Scott, author of The New Rules of...
In The New Rules of Retail, Robin Lewis and Michael Dart examine the changes in the consumer and retail industry since the 1800s. To understand the patterns of these changes over the past few decades, the authors bring...
CEOs face a life that not many people have the opportunity to experience. Not only are they in a position to effect great change, but as leaders of companies, they also have an incredible amount of responsibility and...
In The New Social Learning, the authors make the case that the deepest, most enduring impact of social media might be on workforce learning. They show how social media can improve the way companies...
The driving force of the Strategic Selling approach is a non-manipulative selling philosophy. The key to ensuring selling success is to manage every...
The difference between the market value of a publicly held company and its official net value is the value of its intangible assets. In most companies, the value of these assets exceeds the value of tangible holdings....
As a first year MBA student and aspiring leader, Selena Rezvani decided to find out how current women executives did overcome the barriers to leadership and attained the positions they have today. In The Next...
40 percent of new executives fail in their positions within eighteen months of promotion. Could it be that CEOs and executive teams have chosen the wrong person for the job nearly half the time? Scott Eblin doesn’t...
