All Summaries
All Summaries
Multicultural Marketing offers practical information and strategies for reaching America’s ''unknown'' consumers. Rossman targets the $500 billion market represented by America ’s so-called ''...
Many business self-help books assume that anyone can be an entrepreneur. Those who have built businesses know there is no magic plan to create a business that makes a million dollars a day. In The Entrepreneur...
The 1980s were full of outlandish wheeling and dealing, mystical accounting, and phenomenal financial calamities. Incomprehensible greed and stupidity ravaged the economy, and Going for Broke is a...
The foundation for a successful high technology organization is good technical people. Organizations should realize that it is essential to establish a good process for hiring key individuals....
The bionomic perspective is indeed a fresh way of observing the facts of society and the economy. In Bionomics, Rothschild not only offers a new paradigm but a new paradigm of a whole new world. The author assimilates...
In Lean but Agile, authors William J. Rothwell, James Graber, and Neil McCormick offer different perspectives for organizations concerned with both planning for and meeting organizational work and...
Gatorade has conquered all its rivals and has ruled the sport-drink industry since its creation more than 40 years ago. If you need proof of this, all...
In today’s business world, organizations are constantly challenged to “do more with less.” Companies must determine how to translate employee motivation into better performance at the individual, team, and organization...
Genius is often considered to be a quality that is not obtainable by everyone. It is viewed as something special that is exclusive to people like Einstein or Mozart. In Practical Genius, Gina Amaro...
Everyday in the workplace, people face many challenges related to cross-gender communications. Often these situations are emotionally charged, and each party is too caught up in them to have any kind of perspective or...
