All Summaries

All Summaries

 
Conquer the Chaos Mask, Clate | Marineau, Scott John Wiley & Sons, Inc. , 2010 Entrepreneurship

Most small business owners start their businesses in order to become their own boss, and to free themselves from the confines of a corporate job. What entrepreneurs tend to find is that once they are free from a 9-5...

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Consider Forrester, Daniel Patrick Palgrave Macmillan , 2011 Personal Growth

In Consider, author and strategist Daniel Patrick Forrester issues a call to individuals and institutions across the globe, urging them to carve think time out of their busy schedules and engage in...

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Consulting Basics Gendelman, Joel ASTD Press , 2010 Entrepreneurship

While businesses are struggling with economic problems in today’s market, jobs are changing, and employment is unstable. Professionals are grappling with thoughts concerning whether they should strike out on their own...

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Consumer.ology Graves, Philip Nicholas Brealey Publishing , 2010 Customer Focus, Marketing

Market research in the form of consumer focus groups, polls, and surveys has long been the normal and accepted manner for testing new products, services, and communications materials. In Consumer.ology...

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Contagion Talbott, John R. John Wiley & Sons, Inc. , 2009 Economics & Finance, Global Business

There are some economists who view the current financial crisis as a “once in a hundred years” event in the business cycle that is a severe but necessary readjustment that must be endured. However, the current crisis...

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Content Is Currency Wuebben, Jon Nicholas Brealey Publishing , 2011 Marketing

Content Is Currency can help businesses take maximum advantage of the new possibilities created by the Internet, smart phones, and other digital tools and media. Author Jon Wuebben surveys the many...

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Content Rules Handley, Ann | Chapman, C C. John Wiley and Sons, Inc. , 2012 Marketing, Technology

Today's online platforms give organizations powerful and low-cost ways to connect with their customers and create awareness of their offerings. In fact, as people rely increasingly on web-based information and...

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Contented Cows Still Give Better Milk, Revised and Expanded Catlette, Bill | Hadden, Richard John Wiley & Sons, Inc. , 2012 Human Resources, Leadership

Research has shown that when employees are focused and fully engaged, they are more productive at work. In Contented Cows Still Give Better Milk, Bill Catlette and Richard Hadden suggest that employees...

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Conversations for Change Hayashi, Shawn Kent McGraw-Hill , 2011 Change Management, Communication

Meaningful conversation is a learned skill, writes Shawn Kent Hayashi in Conversations for Change. As a consultant, Hayashi has spent more than 20 years coaching people to improve their conversation...

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Conversations That Win the Complex Sale Peterson, Erik | Riesterer, Tim The McGraw-Hill Companies , 2011 Communication, Marketing

In Conversations That Win the Complex Sale, Erik Peterson and Tim Riesterer explain how to improve sales performance through Power Messaging. Power Messaging is a tool that enables sales professionals...

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