All Summaries
All Summaries
When Anita opened the first Body Shop in Brighton, England, in 1976, the extent of her business acumen was the knowledge that she would have to take in £300 a week to remain open. Her only motivation for choosing the...
Body Language in Business by Adrian Furnham and Evgeniya Petrova is about the signals people send and receive, the messages they transmit and decipher, and the statements they make about themselves...
Today, the world of business is so crowded that only courageous companies with radically different business approaches can attract the attention of consumers. In BOLD, Shaun Smith and Andy Milligan...
This handbook for understanding and thriving in the 21st century introduces us to a new lexicon and bold new ideas that challenge and broaden our perspective of the world. Yet, Knoke warns that it is only a...
If you've always hated marketing and selling your products and services, then you're in for a big surprise. In this book, Michael Port, author,...
Boring Meetings Suck by Jon Petz is intended for leaders who want to end, or at least minimize, useless time consuming meetings. To be great, a meeting must deliver real value by providing useful...
In Bottom-Line Selling, sales consultant Jack Malcolm stresses that just knowing a customer’s needs is not enough for today’s sales professionals. Instead, they must understand their customers, their...
In Brains on Fire, Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones relate how their marketing agency has de-emphasized the use of campaigns and instead fosters the growth of word-of-mouth...
In Brand Advocates, Rob Fuggetta explains that companies have a powerful yet underutilized marketing weapon that is ten times more effective than other marketing methods: the advocacy of their most...
In the fast paced world of 21st century economics, even change has changed. The only way to keep afloat these days is to truly abide by the old...
