All Summaries

All Summaries

 
Contagion Talbott, John R. John Wiley & Sons, Inc. , 2009 Economics & Finance, Global Business

There are some economists who view the current financial crisis as a “once in a hundred years” event in the business cycle that is a severe but necessary readjustment that must be endured. However, the current crisis...

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Content Is Currency Wuebben, Jon Nicholas Brealey Publishing , 2011 Marketing

Content Is Currency can help businesses take maximum advantage of the new possibilities created by the Internet, smart phones, and other digital tools and media. Author Jon Wuebben surveys the many...

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Content Rules Handley, Ann | Chapman, C C. John Wiley and Sons, Inc. , 2012 Marketing, Technology

Today's online platforms give organizations powerful and low-cost ways to connect with their customers and create awareness of their offerings. In fact, as people rely increasingly on web-based information and...

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Contented Cows Still Give Better Milk, Revised and Expanded Catlette, Bill | Hadden, Richard John Wiley & Sons, Inc. , 2012 Human Resources, Leadership

Research has shown that when employees are focused and fully engaged, they are more productive at work. In Contented Cows Still Give Better Milk, Bill Catlette and Richard Hadden suggest that employees...

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Conversations for Change Hayashi, Shawn Kent McGraw-Hill , 2011 Change Management, Communication

Meaningful conversation is a learned skill, writes Shawn Kent Hayashi in Conversations for Change. As a consultant, Hayashi has spent more than 20 years coaching people to improve their conversation...

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Conversations That Win the Complex Sale Peterson, Erik | Riesterer, Tim The McGraw-Hill Companies , 2011 Communication, Marketing

In Conversations That Win the Complex Sale, Erik Peterson and Tim Riesterer explain how to improve sales performance through Power Messaging. Power Messaging is a tool that enables sales professionals...

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Corporate Agility Grantham, Charles E. | Ware, James P. | Williamson, Cory AMACOM , 2007 Business Strategy, Change Management, Management

In today's volatile and unpredictable economy, corporate agility is a prerequisite for success. Consequently, traditionally managed companies which are plagued by excess real estate; costly, inflexible labor forces;...

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Corporate Conversations Holtz, Shel AMACOM , 2004 Communication, Leadership, Management

While many companies invest significant sums of money in their external communications efforts, internal communications are frequently overlooked and considered as being of lesser importance. In today’s competitive,...

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Corporate Learning Strategies Greeno, Nathan J. ASTD Press , 2006 Leadership Development

Even hard-working employees often fail to apply new skills learned in training to the workplace. Still, human resource managers and training industry leaders cannot ignore that employee growth is critical to...

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Corporate Reputation Gaines-Ross, Leslie John Wiley & Sons, Inc. , 2008 Business Strategy, Leadership, Social Responsibility

Corporate crises, such as those resulting from the Three Mile Island nuclear accident and the Tylenol poisonings, have always been a part of business, but the number and magnitude of crises have increased greatly since...

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