All Summaries
All Summaries
Traditionally, marketers have focused on the “four Ps”: product, price, place, and promotion. Marketing spending, however, can be a large expense for companies and it is often unclear whether that spending leads to the...
Seven important trends underlie the emergence of a new worldview- a shift in consciousness, disenchantment with scientism, new inner sources of authority and power, a respiritualization of society, a decline in...
Employees at GE have a deeply engrained and internalized process for addressing and solving the company’s problems quickly, simply, and with the involvement of people who will ultimately carry out the decision. The...
According to Tom Sant, professional selling is “the most important American invention of the twentieth century,” an engine that has powered our economy and the economies of nations all over the world, for the past one...
Global competition tends to reduce the importance of home markets. There must be a shift, therefore, away from the classical vertical organizational structure to a horizontal relationship where there is interdependence...
Many recent college graduates dream of the opportunity to work at a top tech company. But relatively few make the cut and get hired by firms like Apple, Microsoft, or Google. In The Google Resume,...
It is undeniable that companies need growth to continue to thrive in today’s marketplace. The question that lingers in the minds of many organizational leaders – particularly those representing large companies – is...
International competition for the brightest minds has made higher education a global commodity. In The Great Brain Race, Ben Wildavsky makes the case that this latest educational globalization should...
It is Martin’s premise that because companies are still organizing around management systems created before the dawn of information technology, they are unable to utilize technology properly or to enhance the...
In The Greater Goal, authors Ken Jennings and Heather Hyde utilize a unique approach to educate readers: imparting valuable leadership lessons through a compelling fictional narrative. Reading more...
