All Summaries

All Summaries

 
Franchise: Freedom or Fantasy? York, Mitchell iUniverse, Inc , 2009 Economics & Finance

We are in the midst of a worldwide economic shift. Thousands of people are losing their jobs every day. Many have experienced successful business careers, but now their employers are dumping them. Those who have lost...

 
 
Frames of Reference Rudman, Carol Peterson's/Pacesetter Books , 1996 Diversity, Human Resources, Productivity

Everyday in the workplace, people face many challenges related to cross-gender communications. Often these situations are emotionally charged, and each party is too caught up in them to have any kind of perspective or...

 
 
For God, Country and Coca-Cola Pendergrast, Mark Charles Scribner's Sons , 1993 Business Biographies, Major Works, Marketing

This is a story behind the small family business that created and marketed an obscure patent medicine-turned-soft drink-turned-national icon. In this microcosmic tour of recent American history, Pendergrast reveals...

 
 
Followership Atchison, Tom Health Administration Press , 2004 Health Care, Leadership, Management

For the last three decades healthcare workers have been adjusting to a new work environment—one that puts profits over people. Workers are unsure about their roles in the organization and many struggle to find meaning...

Audio summary available
 
 
Follow This Path Coffman, Curt | Gonzalez-Molina, Gabriel | Gopal, Ashok Warner Business Books , 2002 Leadership, Marketing

This book shows that the ultimate solution to reversing the current leadership trends of margin slashing, accounting trickery, and shareholder hoodwinking is to run an...

 
 
Focus Like A Laser Beam Haneberg, Lisa L. Jossey-Bass , 2005 Personal Growth, Productivity

Focus is defined as concentrating energy on something, achieving a distinct vision, or attending to the right thing. Focus is purposeful, not accidental; and it is different than giving attention to something....

Audio summary available
 
 
Flipped Winsor, John B2 Books , 2010 Customer Focus, Marketing

In Flipped, John Winsor describes how companies can use bottom-up marketing strategies to co-create new products and services with their customers. With the advent of Facebook, Twitter, and other...

Audio summary available
 
 
Flip the Funnel Jaffe, Joseph John Wiley & Sons, Inc. , 2010 Customer Focus

In Flip the Funnel, Joseph Jaffe suggests beginning with the customer’s purchase or action instead of ending with it. This restructuring of the traditional marketing model creates opportunities for...

 
 
Flight of the Buffalo Belasco, James A. | Stayer, Ralph C. Warner Books , 1993 Innovation, Leadership

A provocative leadership model to help organizations stop operating like buffalo and start "flying" like responsible, interdependent geese. The process, called Leading the Journey, is based on the leadership principles...

 
 
Flight Capital Heenan, David Davies-Black Publishing , 2005 Global Business, Human Resources, Major Works

The U.S. has always been known to attract the world’s best and brightest—talented immigrants who have created the vast wealth and intellectual capital that have contributed so abundantly to America’s technological and...

Audio summary available
 
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