All Summaries
All Summaries
Modern, high-achieving women are more confident than their predecessors, but they also feel more stress about their futures. Their passion to succeed is overshadowed by the uncertainty of what they are trying to...
Today, competition is fierce and more determined than ever, and the challenges of business are greater and more demanding. The only way to survive and thrive is to build a great business that can withstand the economic...
The Art of War was written in China around the 6th century BCE. The writings are attributed to Sun Tzu, a valiant general of that time. The text includes not only the writings of the original author...
The conventional methods of marketing consist of basic messages and advertising techniques created by a few people and directed toward a large market through channels that distribute the same message, at the same time...
In Corporate Culture, Naomi Stanford shows how a company’s culture can make or break the organization and that getting the culture right is a fundamental part of a successful business strategy. She...
In Brains on Fire, Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones relate how their marketing agency has de-emphasized the use of campaigns and instead fosters the growth of word-of-mouth...
Western management culture encourages a bias toward quick solutions, immediate action, and the avoidance of problems. While today’s managers may appear to convey strength and good strategic decision making, Frank...
Experience suggests that leaders know how they should behave in different situations, yet they often choose unwise behavior instead. Their intentions and actions are not in alignment. As people cultivate their inner...
Some companies are focused on making the next one-off deal with a new customer, while others provide ongoing transactions and focus on developing ongoing relationships with their customers as they strive for a deeper...
In Get There Early, Bob Johansen’s goal is to provide a guidebook for a future that is not optional and cannot be avoided. He calls this future VUCA: volatility, uncertainty, complexity, and ambiguity...
