All Summaries
All Summaries
Too often salespeople get mired in the details of a deal and the product they are touting and forget to focus on the key component of a transaction—the customer. In How to Sell Anything to Anyone Anytime...
In The Panic Free Job Search, author Paul Hill presents a radically different approach to finding employment. Most job seekers sift through endless online job ads, and respond by sending out an...
Quality customer referrals may be one of the most valuable forms of marketing for any business, but mastering the art of asking for referrals is daunting for many people. For some, asking for and managing referrals...
In Small Change, philanthropy and social change expert Michael Edwards describes how philanthrocapitalism, a new initiative based on business practices and market sciences, is a misguided attempt to...
In The Self-Made Myth, Brian Miller and Mike Lapham examine the widespread belief that successful people in America are “self-made,” with little outside help. While hard work, creativity, and sacrifice...
In the early days of overseas expansion, companies could afford to overlook poor leadership abroad. International competition was in its infancy, performance metrics were unsophisticated, and communication was...
In Disaster Proof Your Career, Patrick Forsyth acts as a personal coach on how to build a successful career. He draws on many years of experience as a business consultant and trainer to offer insights...
In Make Your Own Rules, Wayne Rogers, former star of the TV series M*A*S*H, says that the fundamental structure of the economy has been radically altered. Government regulations favor big business and...
Organizations need effective government to flourish; however, leadership is a difficult vocation that requires knowledge and experience. Fortunately, history offers a wealth of theory, knowledge, and practical examples...
In The Green Marketing Manifesto, John Grant, a British marketing professional with over 20 years of experience, provides a green marketing blueprint for people in the field of marketing. He outlines...
