All Summaries
All Summaries
Marketing is in crisis mode, for the model for marketing, as it stands today, is obsolete. Customers have developed a resistance to marketing that is only going to grow. The crisis spawned by consumer resistance...
In Common Purpose, Joel Kurtzman utilizes his 30 years of experience to explore the central question of leadership: what is common purpose, and how can it be achieved? If a common purpose is defined, understood, and...
Being well trained and well disciplined is critical to any successful army, but too commonly training is neglected or conducted poorly. According to Lt. General Arthur S. Collins, Jr., military leaders have a...
Fraud-an act of deception practiced in order to secure personal gain - has been a longstanding threat for business owners. Rapid advances in computers, however, have propelled the issue of computer fraud into the...
In Confidence at Work, Ros Taylor shows employees how to achieve a high level of confidence, win promotions, and become a leader that others want to follow. In today’s challenging marketplace, with...
In Conflict 101, Susan H. Shearouse helps managers better understand workplace conflict and how to respond to it. In every workplace, it is inevitable that people will clash at some point, and what...
Most small business owners start their businesses in order to become their own boss, and to free themselves from the confines of a corporate job. What entrepreneurs tend to find is that once they are free from a 9-5...
In Consider, author and strategist Daniel Patrick Forrester issues a call to individuals and institutions across the globe, urging them to carve think time out of their busy schedules and engage in...
While businesses are struggling with economic problems in today’s market, jobs are changing, and employment is unstable. Professionals are grappling with thoughts concerning whether they should strike out on their own...
Market research in the form of consumer focus groups, polls, and surveys has long been the normal and accepted manner for testing new products, services, and communications materials. In Consumer.ology...
