All Summaries
All Summaries
It seems that the harder marketers sell, the less likely buyers are willing to listen. And the more marketers try to infiltrate the world of consumers, the more skeptical buyers become, ultimately questioning the...
Reveals the hidden risks associated with common investments, such as bank deposits, money-market funds, annuities, guaranteed investment contracts, and other investments traditionally considered "safe," and evaluates...
An anthropological study seems like it ought to take place deep in untamed jungles with wildly exotic cultures, but Paco Underhill has founded a company based on applying the principals of environmental psychology to...
Over the past twenty years, women have gained significant cultural, social, and economic influence. Women enjoy greater buying power than ever before, and they prefer to spend their money at businesses that provide...
Increasingly, corporations are turning to coaching to develop their executive leadership. As a field of study and practice, coaching is less than a decade old, so there is little information available about when and...
Employees at GE have a deeply engrained and internalized process for addressing and solving the company’s problems quickly, simply, and with the involvement of people who will ultimately carry out the decision. The...
According to the authors of HR Transformation, “a true HR transformation is an integrated, aligned, innovative, and business-focused approach to redefining how HR work is done within an organization so...
In The Why of Work, Dave and Wendy Ulrich contend that organizations that have found ways to engage their employees are rare in American industry. Most fail to transmit positive attitudes and define...
Over the past 20 years, Internet-based online learning has grown from a rudimentary tool to a routine part of business operations. Today, virtual teams give businesspeople across the globe uninterrupted access to...
The Art of War was written in China around the 6th century BCE. The writings are attributed to Sun Tzu, a valiant general of that time. The text includes not only the writings of the original author...
