All Summaries
All Summaries
Although we are in the midst of Internet and wireless communications revolutions, the transformation that matters most is the “customer revolution,” and companies that are not ready for it will not survive. In this...
C. Britt Beemer and Robert L. Shook’s The Customer Rules presents the argument that the world’s most successful companies are those with an unwavering commitment to customer satisfaction. According to...
The Death of Money details the movement of money from a government-mandated equivalent to a new electronic form that is nothing more than a configuration of ones and zeros-the fundamental units of...
In The Deciding Factor, industry experts Larry Rosenberger and John Nash show how an organization can make better decisions through a combination of data, mathematics, and software, and ultimately...
For more than seven decades, Peter Drucker’s advice, and observation of organizations, provided him with a unique perspective on business as an innovative agent of change. This perspective has resulted in practical and...
In The Devil’s Casino, Vicky Ward examines the leadership behind Lehman from its start as an independent firm in the mid 1990s to its fall in 2008. The Lehman Brothers was one of the most infamous and...
Social media has grown exponentially in the past ten years. It has gained prominence not only as a social tool but also as a marketing tool. In The Digital Handshake, Paul Chaney discusses the change...
The authors of The Discipline of Market Leaders go beyond the traditional five Ps of marketing to lead the reader through an explanation of the new tenets of customer value, the critical elements of...
The behind-the-scenes account of how Disney went from a stagnant company, rooted in the past and ripe for takeover, to one of the most admired and successful corporations in America. Grover conducted extensive...
With an increasing number of employees working outside the central workplace, direct control over members of a project team is a thing of the past. In The Distance Manager, authors Kimball Fisher and...
