All Summaries

All Summaries

 
The Culture Code Rapaille, Clotaire Broadway Books , 2006 Major Works, Marketing

For 30 years, Dr. Clotaire Rapaille has used a revolutionary idea to improve the bottom line of such diverse companies as Chrysler, Procter & Gamble, GE, AT&T, Boeing, Honda, Kellogg, and L’Oreal. This...

 
 
The Customer Connection Guaspari, John AMACOM , 1988 Customer Focus

Until recently, the issue of quality has been dealt with in a "transcendent" way by many industries and organizations. People now realize, however, that quality is a serious business issue, perhaps the only business...

 
 
The Customer Is Usually Wrong Jandt, Fred E. Park Avenue Publications , 1995 Customer Focus

The Customer Is Usually Wrong doesn’t blame less than satisfactory service on the customer, but instead thinks an organization must determine what customers believe its service to be; create...

 
 
The Customer Revolution Seybold, Patricia | Marshak, Ronni T. Crown Publishing , 2001 Customer Focus

Although we are in the midst of Internet and wireless communications revolutions, the transformation that matters most is the “customer revolution,” and companies that are not ready for it will not survive. In this...

 
 
The Customer Rules Beemer, C. Britt | Shook, Robert L. McGraw-Hill , 2009 Business Strategy, Customer Focus

C. Britt Beemer and Robert L. Shook’s The Customer Rules presents the argument that the world’s most successful companies are those with an unwavering commitment to customer satisfaction. According to...

Audio summary available
 
 
The Death of Money Kurtzman, Joel Simon & Schuster , 1993 Economics & Finance

The Death of Money details the movement of money from a government-mandated equivalent to a new electronic form that is nothing more than a configuration of ones and zeros-the fundamental units of...

 
 
The Deciding Factor Rosenberger, Larry | Nash, John Jossey-Bass , 2009 Business Strategy, Leadership

In The Deciding Factor, industry experts Larry Rosenberger and John Nash show how an organization can make better decisions through a combination of data, mathematics, and software, and ultimately...

Audio summary available
 
 
The Definitive Drucker Edersheim, Elizabeth Hass McGraw-Hill , 2007 Business Biographies, Management

For more than seven decades, Peter Drucker’s advice, and observation of organizations, provided him with a unique perspective on business as an innovative agent of change. This perspective has resulted in practical and...

 
 
The Devil's Casino Ward, Vicky John Wiley & Sons, Inc. , 2010 Business Biographies, Economics & Finance

In The Devil’s Casino, Vicky Ward examines the leadership behind Lehman from its start as an independent firm in the mid 1990s to its fall in 2008. The Lehman Brothers was one of the most infamous and...

 
 
The Digital Handshake Chaney, Paul John Wiley & Sons, Inc. , 2009 Marketing, Technology

Social media has grown exponentially in the past ten years. It has gained prominence not only as a social tool but also as a marketing tool. In The Digital Handshake, Paul Chaney discusses the change...

Audio summary available
 
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