All Summaries

All Summaries

 
The Complete Guide to Hiring and Firing Government Employees Liff, Stewart AMACOM , 2010 Human Resources, Leadership Development

The key to success for any manager is the quality of the people they hire. Due to complex laws, rules, regulations and hiring procedures, hiring quality government employees is no easy task. In The Complete...

Audio summary available
 
 
The Complete Guide to Mentoring Owen, Hilarie Kogan Page Limited , 2011 Leadership Development

Mentoring is one of the best ways to solve some of the most difficult problems in today’s business world, according to Hilarie Owen. Mentoring is one of the oldest and most reliable tools for guiding the growth and...

Audio summary available
 
 
The Complete Guide to Recruitment Newell Brown, Jane Kogan Page Limited , 2011 Human Resources

The Complete Guide to Recruitment, by Jane Newell Brown, offers a step-by-step approach to navigating the many aspects of hiring and retaining employees. Recruiting is a task that is vital to the...

Audio summary available
 
 
The Complexity Crisis Mariotti, John L. Adams Media , 2008 Business Strategy

It happens to the best of companies. The quest for higher profits in markets where growth is low or non-existent results in higher revenues with lower profit margins. This problem can go undetected for months because...

Audio summary available
 
 
The Compromise Trap Doty, Elizabeth Berrett-Koehler Publishers, Inc. , 2009 Personal Growth

In today’s corporate environment, many individuals feel pressured to compromise their values, principles, or beliefs. They compromise what they know is right because they believe that is what it takes to get ahead. But...

Audio summary available
 
 
The Connect Effect Dulworth, Michael Berrett-Koehler Publishers , 2008 Management, Personal Growth, Relationships

In The Connect Effect, Michael Dulworth provides readers with a simple networking framework (the right people, the right conversations, the right time) and set of tools for developing personal,...

Audio summary available
 
 
The Connectors Kuzmeski, Maribeth John Wiley & Sons, Inc. , 2009 Communication, Relationships

Executives and sales representatives need the help of others to grow their businesses and achieve success. Co-workers, employees, and clients are vital parts of most enterprises, but very often executives and sales...

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The Constant Contact Guide to Email Marketing Groves, Eric John Wiley & Sons, Inc. , 2009 Marketing

In a challenging economy of high competition and frequent budget cuts, email marketing is an attractive, low cost solution to driving a successful marketing campaign, yet the greatest advantage of email marketing is...

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The Contrarian Effect Port, Michael | Marshall, Elizabeth John Wiley & Sons, Inc. , 2008 Business Strategy, Customer Focus, Marketing

Conventional sales tactics such as cold calling, sales scripts and closing questions no longer produce dramatic improvements in sales. Customers have increasing control of the buying process, and they become frustrated...

 
 
The Conversation Company Van Belleghem, Steven Kogan Page Ltd. , 2012 Customer Focus, Marketing

In The Conversation Company, Steven Van Belleghem contends that customers want to experience excellence in service and products, and they will only believe marketing messages if an entire company...

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