All Summaries
All Summaries
In The New Rules of Green Marketing, Jacquelyn A. Ottman presents the new rules for mastering the marketing of ecologically-responsible consumer goods, as well as real-world examples that illustrate...
In Next-Generation Wellness at Work, Stephenie Overman introduces the concept of Wellness programs in the workplace, and outlines the ways they can benefit an organization. A properly implemented wellness program can...
Mentoring is one of the best ways to solve some of the most difficult problems in today’s business world, according to Hilarie Owen. Mentoring is one of the oldest and most reliable tools for guiding the growth and...
Net Promoter - a multi-faceted program focused on increasing company growth through focused enhancement of customer loyalty - has been implemented in organizations worldwide. Many leading companies have demonstrated...
In Creative People Must Be Stopped, business professor and consultant David A. Owens discusses the challenges of innovation within organizations. While creative new ideas are increasingly important to...
For a long time, many companies viewed under-developed markets as a strategic afterthought and, for the most part, tackled them in an opportunistic way. Though this partly explains why so many companies ended up...
"Different strokes for different folks." This saying applies not only on how people relate to one another but also to the manner one communicates with...
In his foreword, Stephen Lundin (coauthor of Fish, Fish Tales, and Fish Sticks) notes that change agents worldwide have rewritten the rules of change and motivation, and initiated massive cultural revolutions, in...
Product commodification, disintermediation, e-commerce, customer relationship management, and business partnering are the major selling transformations that are rapidly changing traditional business-to-business buyer-...
Most aspects of business equate to a process. However, those processes are frequently not as efficient or effective as they could be. Business process improvement or BPI can help companies demonstrate greater customer...
