All Summaries
All Summaries
Peter F. Drucker, the “father of modern management,” promoted heroic leadership throughout his career, noting “The Army trains and develops more leaders than do all other institutions together—and with a lower casualty...
ISD From the Ground Up by Chuck Hodell provides the basics of good instructional system design (ISD), including practical ways to apply ISD principles. The book presents instructional design as a...
In Customer-Driven Operations Management, Christopher K. Ahoy proposes that an organization can have an advantage over its competition if it strives to become the best by moving from survival mode to...
Successful companies have built innovation into their corporate cultures, looking beyond their research and development departments for innovative ideas. In The Innovation Zone, author and management...
The key to success for any manager is the quality of the people they hire. Due to complex laws, rules, regulations and hiring procedures, hiring quality government employees is no easy task. In The Complete...
Each day, Google processes some 400 million Internet searches, many of which are launched by people shopping for goods or services. As such, Google can be a tremendous resource for marketing professionals, but many of...
Who has never fretted that raising prices will cause a business to fail? Even those who know their products are the best may feel trapped by industry pricing if they do not know how to quantify and communicate value....
In Public Relations in Asia Pacific, authors Mary M. Devereux and Anne Peirson-Smith draw on their combined 41 years of experience as public relations professionals and educators (almost entirely in...
Networking is more than just shaking hands and taking a business card. If done correctly, it can open doors and close deals. If done incorrectly, it can be a complete waste of time. Introvert, extrovert, novice or ace...
Intellectual property is the sum of the distinct components that make up a brand and the brand’s campaign. These components include the product or service’s name, logo, slogan, script of the commercial, music that...
