All Summaries

All Summaries

 
The Brand Bubble Gerzema, John | Lebar, Ed Jossey-Bass , 2008 Business Strategy, Customer Focus, Marketing

More than products or human capital, supply chains or customer service, a strong brand is the single most valuable asset a company can own. But upon close examination, many of the world’s biggest brands are squandering...

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High Altitude Leadership Warner, Chris | Schmincke, Don Jossey-Bass , 2009 Leadership, Personal Growth

In High Altitude Leadership, Chris Warner and Don Schmincke, apply the lessons learned in the world of extreme mountaineering to the world of business. According to the authors, the dangers faced by...

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Creative Capitalism Kinsley, Michael Simon & Schuster , 2008 Business Strategy, Major Works, Social Responsibility

Creative Capitalism focuses on the possibility of expanding capitalism into new areas and using it to solve problems that were previously assigned to charity or to government. In January 2008, Bill Gates gave a speech...

 
 
Authentic Conversations Showkeir, Jamie | Showkeir, Maren Berrett-Koehler Publishers , 2008 Communication, Leadership, Management, Personal Growth

Authentic Conversations, Jamie Showkeir and Maren Showkeir show the way to change the ways in which you communicate with both your peers and your subordinates at work. The authors suggest that by being aware of...

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Made it in China Jeal, Graham | Cann, Simon MII Publishing , 2009 Entrepreneurship, Global Business, Management

If you're going to do business in China, then you need to go to China. You must be on the ground conducting business on a day-to-day basis....

 
 
Driving Business Value in an Uncertain Economy Jordan, Mark Decere Publishing , 2008 Business Strategy, Economics & Finance

A common misconception among business owners is that economic and market trends are the only factors for determining business value. When said...

 
 
The Success Effect Eckberg, John Sterling & Ross , 2008 Entrepreneurship

Trump. Gestner. Chopra. Zell. Springer. Those are just some of the names in The Success Effect, a...

 
 
A Manager's Guide to Coaching Emerson, Brian | Loehr, Anne AMACOM , 2008 Human Resources, Leadership, Leadership Development, Management, Personal Growth

In A Manager's Guide to Coaching, authors Brian Emerson and Anne Loehr operate under the premise that without engaging employees on a human level which responds to a coach's leadership, workplace production and...

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Exceeding Customer Expectations Kazanjian, Kirk Doubleday , 2007 Business Biographies, Customer Focus

From an initial investment of $100,000 and just seven cars, Enterprise Rent-A-Car has slowly, quietly grown into the largest and most successful car rental company in America. It took fifty years, some thoughtful...

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Answering the Ultimate Question Owen, Richard | Brooks, Laura Jossey-Bass , 2009 Business Strategy, Customer Focus, Management

Net Promoter - a multi-faceted program focused on increasing company growth through focused enhancement of customer loyalty - has been implemented in organizations worldwide. Many leading companies have demonstrated...

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