All Summaries

All Summaries

 
Why Some Companies Emerge Stronger and Better from a Crisis Mitroff, Ian I. AMACOM , 2005 Business Strategy, Change Management, Leadership

Until very recently, companies thought of accidents as natural or normal. Natural disasters such as fires and floods have always existed and most companies know how to use risk management to protect themselves. But...

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ValueSpace Mittal, Banwari | Sheth, Jagdish N. McGraw-Hill , 2001 Customer Focus, Marketing

What values do customers seek in the marketplace? What do they want in products and services? How do they want businesses to operate? How do they want to be treated? And, how much sacrifice are they willing to make in...

 
 
Will Your Next Mistake Be Fatal? Mittelstaedt, Jr., Robert E. Wharton School Publishing , 2005 Management

Will Your Next Mistake Be Fatal? concerns what author Robert E. Mittelstaedt, Jr. refers to as M3 - Managing Multiple Mistakes - and illustrates, using the experience of others, how to create an organization observant...

 
 
The Four Pillars of Profit-Driven Marketing Moeller, Leslie H. | Landry, Edward C. | Kinni, Theodore McGraw-Hill , 2009 Marketing

Traditionally, marketers have focused on the “four Ps”: product, price, place, and promotion. Marketing spending, however, can be a large expense for companies and it is often unclear whether that spending leads to the...

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Intelligent M&A Moeller, Scott | Brady, Chris John Wiley & Sons, Inc. , 2007 Business Strategy

Over the last half century, mergers and acquisitions (M&A) have played a defining role in shaping the corporate landscape. In Intelligent M&A, Scott Moeller and Chris Brady illustrate that by...

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Executive Presence Monarth, Harrison McGraw-Hill , 2010 Leadership

In Executive Presence, Harrison Monarth, an expert in coaching high-level leaders in the art of perception management, reveals the critical difference between CEOs and those who want to be CEOs. What...

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The Brand Called You Montoya, Peter | Vandehey, Tim Personal Branding Press , 2004 Business Strategy, Marketing

What does it mean to consider yourself a brand? When Ralph Lifshitz wanted to become a famous fashion designer, he didn't start by working 24 hours a...

 
 
The Instant Survivor Moorhead, Jim Greenleaf Book Group Press , 2012 Business Strategy, Leadership

Many problems can assail an organization or its employees, and in The Instant Survivor, Jim Moorhead outlines methods that major companies and leaders use to respond to crises. Crises can cause people...

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Make Up Your Mind Mooz, Hal John Wiley & Sons, Inc. , 2012 Leadership, Management

In Make Up Your Mind, Hal Mooz addresses the common misunderstandings and flaws inherent in decision making. He provides examples of how all levels of society are fraught with flawed decisions that...

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If You Will Lead Moran, Doug Agate Publishing , 2011 Leadership

Doug Moran’s If You Will Lead describes a leadership framework based on the popular poem “If—” by Rudyard Kipling. The poem has inspired generations of students to emulate the leadership...

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