All Summaries
All Summaries
Many entrepreneurs will claim that they got lucky or were in the right place at the right time when asked why or how their businesses succeeded when so many others fail. In Get Lucky, authors...
In Bottom-Line Selling, sales consultant Jack Malcolm stresses that just knowing a customer’s needs is not enough for today’s sales professionals. Instead, they must understand their customers,...
Direct marketing websites need effective copy to engage prospects and convert them to customers. In Web Copy That Sells, Maria Veloso boils more than 30 years of copywriting experience down to a...
David Ogilvy has been dubbed “the original mad man,” the “godfather” of the ad world, and “the pope of modern advertising.” In The King of Madison Avenue, Kenneth Roman, former chairman and CEO...
During the summer of 2010, the world watched televised coverage of Greeks rioting after their wages, pensions, and social welfare programs were cut. No one should have been shocked by these images. According to...
In Going Social, Jeremy Goldman explores the many aspects of social marketing, focusing on the theme that today’s marketing efforts are relationship driven rather than product driven. He offers...
In No Excuses! Brian Tracy dispels the notion that talent and chance are responsible for success and instead presents compelling support for his theory that self-discipline is the key to being...
In The Learning Layer, Steven D. Flinn introduces the concept of a learning layer that rests atop all other systems within an organization and, like the human mind, can evolve and adapt to the...
Though people often come to sales accidently, success is not accidental. Chris Lytle asserts that people will benefit most from The Accidental Salesperson by intently applying the concepts...
Body Language in Business by Adrian Furnham and Evgeniya Petrova is about the signals people send and receive, the messages they transmit and decipher, and the statements they make about...
