All Summaries
All Summaries
As we accelerate into the next century, we will need to see clearly and react quickly to navigate the sharp turns ahead. Those who can discern the important trends, understand their implications, and predict their...
According to Mintzberg, management education is really business education, offering specialized training in the functions of business rather than general education in the practice of managing. As a result, thousands of...
Identifying what managers do is easy; making sense of the huge assortment of duties and requirements is the difficulty. According to management guru Henry Mintzberg, author of Managing, management must...
In his now-classic study, The Rise and Fall of Strategic Planning, Henry Mintzberg traces the origins of strategic planning, describes its demise, diagnoses why it failed, identifies important...
In Masters of Sales, Misner and Morgan guide salespeople on a journey through the successful techniques and strategies used by such masterful sellers as Brian Tracy, Tony Robbins, Jay Conrad Levinson,...
Networking is not a passive activity; it is a technique that rewards hard work and active participation with the enormous marketing potential it has to offer. With this in mind, Ivan Misner and Michelle Donovan wrote...
Until very recently, companies thought of accidents as natural or normal. Natural disasters such as fires and floods have always existed and most companies know how to use risk management to protect themselves. But...
What values do customers seek in the marketplace? What do they want in products and services? How do they want businesses to operate? How do they want to be treated? And, how much sacrifice are they willing to make in...
Will Your Next Mistake Be Fatal? concerns what author Robert E. Mittelstaedt, Jr. refers to as M3 - Managing Multiple Mistakes - and illustrates, using the experience of others, how to create an organization observant...
Traditionally, marketers have focused on the “four Ps”: product, price, place, and promotion. Marketing spending, however, can be a large expense for companies and it is often unclear whether that spending leads to the...
