All Summaries
All Summaries
Marketing in the Age of Google is a guide to harnessing the power of online search and incorporating search into business strategies. It is important to understand search, build a successful search...
Innovation X by Adam Richardson offers a new way to view innovation. He believes that the problems that today’s businesses must innovatively solve have grown in scope and complexity. Richardson labels...
In Good Boss, Bad Boss, Robert I. Sutton relates the importance of how bosses behave and lays the groundwork for coaching bosses on how to be great while avoiding the pitfalls leading to employee...
For nearly two decades, Coaching for Performance has served as a classic guide for business managers wishing to inspire workers to reach their potential. Originally published in 1992 and widely used in...
Today, many American companies are highly risk averse and are taking a short-term view of business. Greater focus on innovation is needed to make companies more competitive. In Innovate the Pixar Way,...
In today’s workplace, five generations–Radio Babies, Baby Boomers, Gen Xers, Gen Yers and the Millenials–bring unique perspectives and experiences to the job. For businesses to compete in today’s global economy, all...
When people reach the age of 50 they begin to consider retirement and often assume that this means taking on a passive life style, simply sitting around at home or in a retirement community. In The Joy of...
In Built to Love by Peter Boatwright and Jonathan Kagan, product emotions are defined as personal feelings invoked by a specific brand, service, or product. For the most part, individuals purchase...
The Great Recession has brought changes and challenges to all sectors of the economy, nonprofits included. Building Strong Nonprofits, edited by John C. Olberding and Lisa Barnwell Williams, is a...
Since the early 1990s, rapidly advancing technologies and an increasingly savvy consumer market have threatened to make the traditional salesperson’s role irrelevant. The old role of sales—showing customers why one...
