All Summaries
All Summaries
In recent years, there has been a steady increase in the number of leadership positions in healthcare. The process of hiring new leadership has a much more significant impact than hiring any number of lower level...
Many companies fear that adopting environmentally sustainable policies will reduce their profits or that trumpeting their achievements will only invite criticism from environmental activists that they failed to do more...
Mergers and acquisitions (M & A) and other corporate development deals have never been more important than they are today. But a variety of factors – including globalization, the speed with which deals are closed,...
In this revised edition of The Corporate Culture Survival Guide, Edgar H. Schein examines the basic definition of corporate culture, why culture is important in the first place, how to work with it at...
Management is a complex position. Beyond the actual supervising of employees, a task that employs all manner of leadership, communication and delegation skills itself, managers must also possess a firm grasp on the...
The term “800-Pound Gorilla” refers to individuals or companies who have mastered selling their products and services regardless of the overall state of the economy. In The 800-Pound Gorilla of Sales,...
Customer decisions are based on more than price or product; they are founded on every detail of the purchasing experience, including the salesperson, the message, the interaction, and the website. When these factors...
The “great recession” has completely changed today’s economic climate. Consumers are buying less and saving more, banks are lending very little money, and conservationist policies are emerging from developed nations,...
Over the last half century, mergers and acquisitions (M&A) have played a defining role in shaping the corporate landscape. In Intelligent M&A, Scott Moeller and Chris Brady illustrate that by...
Traditional advertising is all about interruption; its success hinges on getting people to stop what they are doing and pay attention to advertising. According to David Meerman Scott, author of The New Rules of...
