All Summaries
All Summaries
Multi-channel marketing (MCM) is an integrated form of advertising that allows businesses to reach a wider audience by combining direct marketing with Internet marketing. Changing the Channel introduces its audience to...
In the knowledge economy, companies take it for granted that they must employ the most talented performers to compete and succeed. Many firms try to buy stars by luring them away from competitors. However, in ...
In Chasing the Rabbit, Steven J. Spear explores the characteristics of organizations that are consistently leaders in their field. In business, it is common to see industries in which one or two...
Today’s young people make up the most wired generation in history. They are growing up in a period of technological innovation, economic recession, and instant access to information, which is shaping their wants and...
In China Versus the West, Ivan Tselichtchev describes the Western economic crisis that occurred parallel to unyielding Chinese growth and how this created a global power shift. He explains the genesis...
No economy has exploded as quickly as that of China. In just 30 years, China has been transformed from a backward, bureaucratic country where innovation was stifled and trade with the West was virtually nonexistent...
Within the past 10 years, China has evolved from a third world country into one of the most economically powerful countries in the world, second only to the United States. With China’s government-backed development of...
A new management style is emerging in China. Rather than being created in a deliberate manner, it is evolving as Chinese entrepreneurs discover better ways to manage their companies. In China’s Management...
Until about 25 years ago, almost no one in China had ever eaten a piece of chocolate. For the world's leading chocolate makers, this was both a great challenge and a great opportunity. In Chocolate Fortunes, Lawrence L...
In Choice Not Chance, basketball coach Joanne McCallie reflects on her career as a player and coach and the principles that she adopted to achieve her notable success. With over 450 wins, McCallie has...
